Strategic FMCG Marketing Manager – Brand & Growth Lead

Dempsey Resource Management; Malabon; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Dempsey Resource Management is seeking a Marketing Manager to lead the marketing department for a prominent food manufacturing and distribution group. The role oversees local pasta brands and imported portfolios across national and select international markets, with Malabon as the work location.

The ideal candidate will drive brand strategy, category plans and collaborative initiatives with Sales, while delivering measurable business growth and ROI.

Qualifications

• Bachelor's Degree in Marketing or related field; MBA advantageous.
• 8+ years in progressive marketing with 3–5 years in leadership.
• Experience in brand, product, trade marketing and strategic planning.
• Proven ability to manage multiple brands and product categories for growth.
• Strong leadership, financial acumen and stakeholder management.
• Excellent communication, negotiation and project management skills.

Responsibilities

• Develop and implement the corporate marketing plan and brand strategy.
• Lead category, brand, and product marketing plans.
• Establish market segmentation, brand positioning and competitive marketing.
• Drive product launches, trade promotions, campaigns and programs.
• Collaborate with Sales to create annual forecasts and go-to-market strategies.
• Monitor performance, pricing, profitability and ROI on marketing activities.
• Analyze market trends and opportunities and build strategic partnerships.
• Develop performance management system for the marketing team and conduct reviews.
• Ensure timely updates and post-activity evaluations to Management.
• Champion process improvements and cross-functional collaboration.

Skills

Brand management

Product management

Trade marketing

Strategic marketing planning

Leadership

Market analysis

Budgeting & profitability

Communication

Project management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing

MBA or postgraduate studies

Job description

Dempsey Resource Management is seeking a Marketing Manager to lead the marketing department for a prominent food manufacturing and distribution group. The role oversees local pasta brands and imported portfolios across national and select international markets, with Malabon as the work location.

The ideal candidate will drive brand strategy, category plans and collaborative initiatives with Sales, while delivering measurable business growth and ROI.