FMCG Distributor Growth & GTM Strategist

RAM Food Products Inc.; Metro Manila; On-site; PHP 3,769,000 - 5,653,000; Full time

Job summary

RAM Food Products Inc. seeks an experienced professional to develop and execute Route-to-Market and Go-to-Market strategies for its distributor network, driving market expansion, sales growth, coverage, and distributor profitability.

You will assess distributor capability and profitability, identify new partners and territories, and create business plans and scorecards. Work with Sales, Marketing, Finance, and Supply Chain to ensure distributor execution.

Qualifications

• Bachelor's degree in Business, Marketing, Management, or related field.
• At least 5 years of experience in FMCG sales, distribution, trade marketing, business development, or distributor management.
• Strong understanding of FMCG channels, distribution economics, territory management, and sales execution.
• Willingness to travel regularly to distributor locations and assigned territories.
• Experience in FMCG industry is a must!

Responsibilities

• Develop and implement RTM and GTM strategies aligned with RAM's commercial objectives.
• Assess distributor capability, capacity, profitability, and market potential; develop plans to improve performance.
• Identify, evaluate, and develop new distributor partners and territories to expand market coverage.
• Develop distributor guidelines covering contracts, territory coverage, organization, performance standards, and profitability.
• Develop distributor business plans, targets, and performance scorecards.
• Monitor distributor performance and recommend actions to improve sales, distribution, productivity, and profitability.
• Provide strategic coaching, training, and tools to strengthen distributor sales and operational capabilities.
• Identify market, channel, and territory opportunities and develop business cases for expansion.
• Work closely with Sales, Marketing, Finance, and Supply Chain to ensure effective distributor execution.
• Conduct regular distributor business reviews and provide management with commercial insights and recommendations.

Skills

Negotiation

Influencing

Relationship management

Analytical skills

Travel willingness

Distributor management

Education

Bachelor's degree in Business, Marketing, Management

Job description

RAM Food Products Inc. seeks an experienced professional to develop and execute Route-to-Market and Go-to-Market strategies for its distributor network, driving market expansion, sales growth, coverage, and distributor profitability.

You will assess distributor capability and profitability, identify new partners and territories, and create business plans and scorecards. Work with Sales, Marketing, Finance, and Supply Chain to ensure distributor execution.