FMCG Brand Manager - Growth, Strategy & Innovation

Candy Corner Philippines, Inc.; Philippines; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Leaves (including birthday and elderly

Employee discounts

13th month pay

Company provided gadgets

Job summary

Candy Corner Philippines Inc. is seeking two experienced Brand Managers to develop and implement marketing strategies for assigned brands, driving growth and profitability. You will build a strong brand image that resonates with consumers and supports retail performance.

Responsibilities include shaping brand strategy, conducting market research, guiding product development, planning campaigns, and coordinating with sales, digital teams, and PR to maximize ROI.

Qualifications

• Minimum 3-5 years of brand management experience is required for this position.
• FMCG experience is required, preferably in the food sector.
• Proven experience in marketing, preferably in brand management or a similar role.
• Experience in handling multiple brands or a portfolio of products is advantageous.
• Experience in planning, executing, and evaluating marketing campaigns across various channels.
• Experience working with cross-functional teams, including sales, product development, and customer service.
• Can start work immediately

Responsibilities

• Brand Strategy Development: Formulate the brand's long-term strategy, vision, and goals.
• Market Research and Analysis: Conduct market research to understand consumer behavior, preferences, and trends.
• Product Development: Collaborate with product development teams to align with brand positioning.
• Marketing Campaigns: Plan and execute marketing campaigns across channels.
• Sales Support: Develop trade marketing strategies to support sales channels.
• Budget Management: Manage the brand's marketing budget and ROI.
• Brand Performance Monitoring: Track sales, market share, and consumer feedback.
• Brand Communication: Ensure consistent messaging across channels.
• Innovation and Adaptation: Stay updated on industry trends and adapt strategies.

Skills

Brand management

Marketing campaigns

Cross-functional teamwork

Budget management

Job description

Candy Corner Philippines Inc. is seeking two experienced Brand Managers to develop and implement marketing strategies for assigned brands, driving growth and profitability. You will build a strong brand image that resonates with consumers and supports retail performance.

Responsibilities include shaping brand strategy, conducting market research, guiding product development, planning campaigns, and coordinating with sales, digital teams, and PR to maximize ROI.