Brand Strategy Lead: Growth, Engagement and Analytics

Digits Trading Corporation; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Digits Trading Corporation in the Philippines is seeking a Brand Manager to develop and execute brand strategies that boost visibility, engagement, and sales. You will lead a marketing team, manage budgets, and ensure consistent brand messaging across channels.

You will use data-driven insights, collaborate with sales, operations, and external partners, and oversee CRM programs, campaigns, and performance reporting to drive profitability.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5–8 years of experience in brand management or marketing, including team leadership.
• Proven ability to develop and implement brand strategies and manage multi-channel campaigns.
• Strong analytical skills, including experience with sales tracking, market research, and KPI reporting.
• Excellent leadership, communication, and stakeholder management skills.
• Proficiency in CRM systems, marketing tools, and Microsoft Office Suite.

Responsibilities

• Develop and implement comprehensive brand strategies to promote products or services and drive customer engagement.
• Align marketing plans with business objectives and target audience needs.
• Plan, execute, and oversee campaigns across digital, social media, print, and in-store channels.
• Lead cross-functional teams to develop integrated campaigns.
• Conduct market research, analyze trends, and track competitor activities to adjust strategies.
• Ensure consistent application of brand guidelines and voice across all touchpoints.
• Leverage CRM data to create targeted campaigns and loyalty programs.
• Collaborate with sales, merchandising, operations, and partners to align brand initiatives.
• Establish KPIs to evaluate brand marketing effectiveness and report findings to management.
• Monitor sales performance and product trends to improve profitability.
• Develop and manage marketing budgets to maximize ROI.
• Prepare and analyze sales, inventory, and marketing reports for stakeholders.
• Recommend process improvements to increase efficiency.
• Lead, mentor, and develop a team of marketing professionals.
• Perform additional tasks as assigned by leadership to support brand initiatives.

Skills

Brand strategy

Team leadership

Analytics

CRM

Stakeholder management

Marketing campaigns

Communication

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

CRM systems

Microsoft Office Suite

Job description

Digits Trading Corporation in the Philippines is seeking a Brand Manager to develop and execute brand strategies that boost visibility, engagement, and sales. You will lead a marketing team, manage budgets, and ensure consistent brand messaging across channels.

You will use data-driven insights, collaborate with sales, operations, and external partners, and oversee CRM programs, campaigns, and performance reporting to drive profitability.