Facebook Ads Specialist (Ecommerce) - Remote, Full time

Orca Brands

Philippines

Remote

PHP 1,512,000 - 3,025,000

Full time

5 days ago

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Benefits offered by this job

Competitive USD salary

Fully remote (Philippines-based)

Quarterly bonuses

HMO and PTO

Growth-focused culture

Job summary

Orca Brands is hiring a rockstar Media Buyer to manage our Meta ads for SRI Labs, SRI Wellness, SRI Home, and Cyber Power Tools. You will build, test, and scale high-volume campaigns, optimize budgets, and work with creative to deliver converting ad copies.

We expect leadership in campaign strategy and strong English communication, with full ownership and fast execution. You will be fully remote, Philippines-based, with competitive USD compensation, quarterly bonuses, and an emphasis on growth,

Qualifications

Minimum 2 years hands-on experience managing Facebook/Meta Ads with measurable results.
Proven ability to drive CPA/ROAS growth and revenue for DTC brands.
Strategic thinker who builds campaigns and budgets with minimal supervision.
Willingness to own budgets, bids, audiences, structure and creative decisions.
High standards, fast execution, and reliable communication in English.

Responsibilities

Plan, launch, and optimize Meta/Facebook campaigns for multiple brands.
Structure campaigns (CBO/ABO), test vs scale, and manage audiences/placements.
Upload high-volume ads with proper naming, tracking, and catalog ads.
Cut non-performers and scale winning ads; allocate budgets across products.
Monitor metrics (CTR, CPC, CPA, ROAS, MER) and report findings.

Skills

Facebook/Meta Ads

Data-driven

Campaign optimization

Independent thinking

Ownership

Tools

Northbeam

Triple Whale

Job description

About Us

We are a DTC company selling wellness supplements, hair tools, home products, and power tools in the US. We are hiring a media buyer to run Facebook ads for our brands.

We're hiring a rockstar Media Buyer

We're hiring a rockstar Media Buyer to join our growing team. If you know exactly what you're doing in Meta Ads, you can show real results you've driven, and you get bored when things are easy, read on. This role is not for average performers.

Role Summary

You will manage Facebook (Meta) ads for the brands under Orca Brands: SRI Labs, SRI Wellness, SRI Home, and Cyber Power Tools.

Day to day, you will build and structure campaigns, launch ads at high volume, run tests, adjust bids and budgets, work with the creative team on new ads, create ad copies that convert, and keep trackers up to date.

The goal for this role is growth. We are not looking for someone to keep the accounts steady. We want someone who can cut wasted spend and increase total sales at the same time.

Why this role is different

Generous bonus and salary increases. You earn incentives quarterly if you hit your targets and we also increase your salary twice a year depending on performance.
We invest in you. Courses, mentorship, and hands-on training from top creative and marketing talent. You'll leave every quarter sharper than you started.
Products you'll actually care about. A wide and growing portfolio means you get to work on brands and products you're excited about, with new product launches regularly.
You're building the foundation. Our mission is to build iconic brands consumers love and trust. A great media buyer helps those products reach the world.

What you'll do

Campaign strategy and ownership

Set up, launch, and manage campaigns on Meta
Manage and evaluate campaign structure: CBO and ABO, testing versus scaling separation, audience and placement strategy
Upload ads at high daily volume across accounts, correctly named, structured, and tracked
Manage catalog and dynamic product ads, plus partnership/whitelisted ads setup
Cut ads that don't convert and scale ads that do
Allocate budget between platforms, campaign types, and products based on incremental performance
Take complete ownership of assigned products, scaling from smaller SKUs toward max-spend products as performance is proven
Manage campaign budgets to protect account ROI, and flag pacing or efficiency risks before they become problems

Creative and reporting

Run structured tests on ads, campaign types, objectives, audiences, and placements
Write ads that convert, and be able to explain why a winning ad won
Work with the creative and ecom teams on assets, offers, and launches
Keep the spend sheet and your trackers accurate and up to date
Watch CTR, CPC, CPA, conversion rate, ROAS, and MER daily, and act on what you see
Tell the Dev team when tracking looks broken, and follow it through until it is fixed

Qualifications

At least 2 years hands-on experience managing Facebook/Meta Ads, with results you can show us
Proven results: You've managed meaningful DTC ad spend and can walk us through the numbers you actually moved: CPA, ROAS, revenue, and scale.
Independent thinker: You don't just carry out instructions from above. You look at the data, form your own point of view, and build the strategy yourself.
Full ownership: You find what needs fixing and fix it, whether that's budgets, bids, audiences, structure, or creative, without waiting for approval on every change.
High standards: You care about the details and will never settle for good enough.
Fast and reliable: You move quickly without cutting corners, and people can count on you to follow through.
You understand Meta campaign structure, bidding, audiences, and the learning phase
You can write ad copy that converts
You are hungry. You want to grow, and you move without being pushed.
You show your thinking. We need to be able to trust how you reach a decision, which means explaining your reasoning and telling us when something is not working before we find out ourselves.
You work well on your own and with a team
Strong English, written and spoken