Google Ads Specialist (Ecommerce) - Remote, Full time

Orca Brands; Philippines; Remote; PHP 3,776,000 - 5,664,000; Full time

Benefits offered by this job

Competitive USD salary

Fully remote (Philippines-based)

Quarterly bonuses

HMO and PTO

Growth-focused culture

Job summary

Orca Brands is hiring a seasoned Media Buyer to lead Google Ads for our US-focused DTC brands from the Philippines. You will build campaigns, optimize spend, run tests, and scale profitable ads across Search, Display, YouTube, and Shopping.

You should have 2+ years of hands-on Google Ads and Meta Ads experience, a data-driven mindset, and a track record of reducing CPA and increasing ROAS. Strong English communication is essential.

Qualifications

• At least 2 years hands-on experience managing Google Ads and Facebook/Meta Ads with demonstrable results.
• Proven ability to reduce CPA, improve ROAS, and scale revenue for DTC brands.
• Independent thinker who builds strategy from data and insights.
• Full ownership mentality; able to fix budgets, bids, audiences, structure, and creative without awaiting approvals.
• High standards and attention to detail; capable of fast, reliable execution.
• Strong written and spoken English skills.

Responsibilities

• Set up, manage, and optimize Search, Performance Max, Shopping, Display, and YouTube campaigns.
• Structure and scale non-branded campaigns; conduct in-depth keyword research and negative keyword management.
• Write and test ad copy; manage extensions and assets; allocate budget across platforms for incremental performance.
• Own products and SKUs, scaling spend on high-potential items as performance proves.
• Monitor ROI, flag pacing risks, and maintain accurate spend trackers.

Skills

Google Ads

Facebook/Meta Ads

Data-driven

Independent thinking

Ownership

Attention to detail

Fast learner

English communication

Team collaboration

Tools

Northbeam

Triple Whale

Job description

We are a DTC company selling wellness supplements, hair tools, home products, and power tools in the US. We are hiring a media buyer to run Google Ads for our brands.

We're hiring a rockstar Media Buyer to join our growing team. If you know exactly what you're doing in Google Ads, you can show real results you've driven, and you get bored when things are easy, read on. This role is not for average performers.

Role Summary

You will manage Google Ads for the brands under Orca Brands: SRI Labs, SRI Wellness, SRI Home, and Cyber Power Tools.

Day to day, you will build and structure campaigns, launch ads at high volume, run tests, adjust bids and budgets, work with the creative team on new ads, create ad copies that convert, and keep trackers up to date.

The goal for this role is growth. We are not looking for someone to keep the accounts steady. We want someone who can cut wasted spend and increase total sales at the same time.

Why this role is different

• Generous bonus and salary increases. You earn incentives quarterly if you hit your targets and we also increase your salary twice a year depending on performance.
• We invest in you. Courses, mentorship, and hands‑on training from top creative and marketing talent. You'll leave every quarter sharper than you started.
• Products you'll actually care about. A wide and growing portfolio means you get to work on brands and products you're excited about, with new product launches regularly.
• You're building the foundation. Our mission is to build iconic brands consumers love and trust. A great media buyer helps those products reach the world.

What you’ll do:

Campaign strategy and ownership

• Set up, launch, and manage Search, Performance Max, Demand Gen, Shopping, Display, and YouTube campaigns
• Structure and scale non-branded (cold, top-of-funnel) campaigns
• Conduct in-depth keyword research and maintain negative keyword strategies to cut waste
• Write and test headlines and descriptions; manage ad extensions, assets, and asset groups
• Allocate budget between platforms, campaign types, and products based on incremental performance, not last‑click convenience
• Take complete ownership of assigned products, scaling from smaller SKUs toward max‑spend products as performance is proven
• Manage campaign budgets to protect ROI, and flag pacing or efficiency risks before they become problems

Creative and reporting

• Run structured tests on ads, campaign types, objectives, audiences, and placements
• Write ads that convert, and be able to explain why a winning ad won
• Work with the creative and ecom teams on assets, offers, and launches
• Keep the spend sheet and your trackers accurate and up to date
• Watch CTR, CPC, CPA, conversion rate, ROAS, and MER daily, and act on what you see
• Tell the Dev team when tracking looks broken, and follow it through until it is fixed

Qualifications

• At least 2 years hands‑on experience managing both Google Ads and Facebook/Meta Ads, with results you can show us
• Proven results: You've managed meaningful DTC ad spend and can walk us through the numbers you actually moved: CPA, ROAS, revenue, and scale.
• Independent thinker: You don't just carry out instructions from above. You look at the data, form your own point of view, and build the strategy yourself.
• Full ownership: You find what needs fixing and fix it, whether that's budgets, bids, audiences, structure, or creative, without waiting for approval on every change.
• High standards: You care about the details and will never settle for "good enough."
• Fast and reliable: You move quickly without cutting corners, and people can count on you to follow through.
• You know Google Ads campaign types, bidding strategies, extensions, and targeting well
• You can write ad copy that converts
• You are hungry. You want to grow, and you move without being pushed.
• You show your thinking. We need to be able to trust how you reach a decision, which means explaining your reasoning and telling us when something is not working before we find out ourselves.
• You work well on your own and with a team
• Strong English, written and spoken

Preferred

• Knowledgeable on multi‑touch attribution tools (Northbeam, Triple Whale, or similar)
• Familiarity with landing page optimization principles and tools

How we work

• Team Player — we win together
• Hungry & growth‑oriented — always leveling up
• Speed — move fast, learn fast
• Innovation — challenge the norm
• Effort & attitude — bring your best every day

What We Offer:

• Competitive Salary – Earn in USD!
• Full-time, fully remote (Philippines-based)
• Quarterly bonuses when you hit your targets
• HMO and paid time off
• A growth‑focused culture surrounded by top creative and marketing talent

Learn more about us:

• https://orca-brands.com/
• https://srilabs.com/
• https://cyberpowertools.com/