Facebook Ads Specialist

Funnel Mastery Academy; Mandaluyong; On-site; PHP 360,000 - 600,000; Full time

Job summary

Funnel Mastery Academy in Manila, Philippines, is seeking a skilled Media Buyer to plan, execute, and optimize paid campaigns on Meta platforms. You will collaborate with the creative team, ensure data integrity, manage daily spend, and translate campaign data into actionable recommendations.

Responsibilities include building campaigns, QA, monitoring spend and metrics, planning tests, and delivering weekly reports, with a focus on driving leads, messages, and sales while protecting ad spend

Qualifications

• Strong knowledge of Meta Ads Manager and paid advertising campaign management.
• Ability to plan campaigns around leads, messages, and sales objectives.
• Ability to interpret CPL, CPA, CTR, CPM, ROAS, frequency, spend, and conversion performance.
• Strong analytical skills and attention to data integrity, including the ability to validate Pixel events and reconcile Ads Manager data with funnel results.

Responsibilities

• Review offers, funnels, and campaign objectives to define campaign goals, target KPIs, audiences, creative angles, and test budgets.
• Build and deploy campaigns in Meta Ads Manager, including objectives, conversion events, planned audiences, ads, creatives, naming conventions, and UTMs.
• QA links, events, budgets, Pixel activity, conversion tracking, funnel actions, and Ads Manager data before and after launch.
• Monitor daily spend and pacing, review CPL, CPA, CTR, CPM, and frequency, pause underperforming ads, adjust budgets, and log optimisation decisions.
• Plan creative tests by identifying winning hooks, formats, and angles, then create clear briefs and coordinate timelines with the creative team.
• Define test variables, launch structured experiments, monitor results until sufficient data is available, identify winners and losers, and document learnings.
• Identify scale-ready campaigns, increase budgets incrementally, duplicate winning structures when needed, monitor KPI stability, and pull back when performance declines.
• Analyse performance by creative, classify creatives as winners, iterations, or candidates for removal, and provide data-based feedback to the creative team.
• Ensure new creatives are introduced weekly to replace fatigued ads.
• Compile complete and accurate weekly reports covering spend, results, efficiency, wins, issues, and recommended next actions.

Skills

Meta Ads Manager

Campaign optimization

Data analysis

A/B testing

Budget management

Tools

Pixel tracking

UTM tagging

Job description

About the role

The Media Buyer will plan, execute, optimise, and scale paid advertising campaigns on Meta platforms to generate leads, messages, and sales while protecting ad spend efficiency and performance. This role partners with the creative team, maintains tracking and data integrity, controls daily spend, and turns campaign data into actionable recommendations.

Key responsibilities

• Review offers, funnels, and campaign objectives to define campaign goals, target KPIs, audiences, creative angles, and test budgets.

• Build and deploy campaigns in Meta Ads Manager, including objectives, conversion events, planned audiences, ads, creatives, naming conventions, and UTMs.

• QA links, events, budgets, Pixel activity, conversion tracking, funnel actions, and Ads Manager data before and after launch.

• Monitor daily spend and pacing, review CPL, CPA, CTR, CPM, and frequency, pause underperforming ads, adjust budgets, and log optimisation decisions.

• Plan creative tests by identifying winning hooks, formats, and angles, then create clear briefs and coordinate timelines with the creative team.

• Define test variables, launch structured experiments, monitor results until sufficient data is available, identify winners and losers, and document learnings.

• Identify scale-ready campaigns, increase budgets incrementally, duplicate winning structures when needed, monitor KPI stability, and pull back when performance declines.

• Analyse performance by creative, classify creatives as winners, iterations, or candidates for removal, and provide data-based feedback to the creative team.

• Ensure new creatives are introduced weekly to replace fatigued ads.

• Compile complete and accurate weekly reports covering spend, results, efficiency, wins, issues, and recommended next actions.

What we're looking for

• Strong working knowledge of Meta Ads Manager and paid advertising campaign management.

• Ability to plan campaigns around leads, messages, and sales objectives.

• Ability to interpret CPL, CPA, CTR, CPM, ROAS, frequency, spend, and conversion performance.

• Strong analytical skills and attention to data integrity, including the ability to validate Pixel events and reconcile Ads Manager data with funnel results.

• Structured approach to testing, optimisation, scaling, budget allocation, and performance documentation.

• Clear communication skills for preparing creative briefs, sharing performance feedback, and presenting weekly insights.

• Ability to manage approved budgets, maintain KPI performance within target ranges, and submit complete and accurate reports.