Meta Creative Specialist

Your Media Buyer; Philippines; A distancia; PHP 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

Your Media Buyer is seeking a full-time Meta Creative Specialist to craft high-performing creative for Facebook, Instagram, and TikTok ads. This remote role emphasizes concept development, ad copy, and visual direction for static and video assets.

You will tailor creative to audience segments, run tests, review performance data, and refine messaging. Work closely with media buyers and account managers to ensure alignment with brand guidelines and platform best practices.

Formación

• Creative thinking for Meta campaigns and ad concepts.
• Strong copywriting for ads and landing pages.
• Brand voice consistency across campaigns and assets.
• Experience creating paid social media ads, especially Meta platforms.
• Familiarity with CTR, CPC, CPA, ROAS and using data to inform decisions.
• Ability to manage multiple projects independently in a remote setting.
• Background in marketing, advertising, design, or related field.

Responsabilidades

• Brainstorm and execute ad concepts for Meta campaigns.
• Write copy for ads and landing pages and guide visual direction for assets.
• Adapt creative to audience segments and test variations.
• Review performance data to refine messaging and design.
• Collaborate with media buyers and account managers to align creative with client goals, brand guidelines and platform best practices.

Conocimientos

Creativity

Creative Strategy

Branding

Copywriting

Communication

Paid Social Ads

Metrics-driven

Project Management

Remote Collaboration

Marketing background

Descripción del empleo

Company Description

Your Media Buyer is a growth-focused advertising partner for stores and businesses that want predictable, scalable results. The team designs and manages paid campaigns on Meta, Google, and TikTok, helping clients reach the right audiences with compelling creative. By combining data-driven media buying with strong creative execution, the company supports clients in planning and forecasting their growth. Your Media Buyer operates as a modern, flexible organization that values clear communication, performance accountability, and collaboration with clients.

Role Description

This full-time remote Meta Creative Specialist role focuses on developing and producing high-performing creative for Meta advertising campaigns. Day-to-day tasks include brainstorming and executing ad concepts, writing copy for ads and landing pages, and collaborating on visual direction for static and video assets. The specialist will adapt creative to different audience segments, test variations, and review performance data to refine messaging and design. The role also involves working closely with media buyers and account managers to align creative strategy with client goals, brand guidelines, and platform best practices.

Qualifications

• Candidates should possess strong Creativity Skills and Creative Strategy abilities to develop original, effective concepts for Meta campaigns.
• Candidates should possess Branding and Writing skills to ensure consistent brand voice and clear, persuasive ad copy.
• Candidates should possess solid Communication skills to collaborate with internal teams and clients in a remote environment.
• Experience creating paid social media ads, especially on Meta (Facebook and Instagram), is highly beneficial.
• Familiarity with performance marketing metrics (CTR, CPC, CPA, ROAS) and using data to inform creative decisions is preferred.
• Ability to manage multiple projects, meet deadlines, and work independently in a remote setting is important.
• Background in marketing, advertising, design, or a related field is an advantage, as is experience with e-commerce or direct-response campaigns.