External Relations Officer

iACADEMY - Makati City; Philippines; On-site; PHP 60,000 - 90,000; Full time

Job summary

iACADEMY - Makati City in Philippines seeks a dynamic external relations ambassador to strategize and execute lead-generation initiatives, representing the school at events and ensuring consistent brand messaging. You will build partnerships with schools and industries, expanding iACADEMY's B2B network to support enrollment pipelines.

You will coordinate orientations, activations, and external engagements with Admissions and Corporate Communications, while reporting on events and lead

Responsibilities

• Design and carry out lead-generating and conversion activities that support iACADEMY's enrollment goals
• Serve as a visible ambassador of iACADEMY in all school visits, orientations, public events, and marketing collaterals
• Build, expand, and sustain strong partnerships with schools, organizations, and industries, ensuring iACADEMY has a growing network of B2B partners that serve as effective lead sources
• Keep the B2B partner database accurate, updated, and actively managed, with regular follow-ups and engagement activities
• Organize, coordinate, and implement orientations, roadshows, activations, and other external initiatives in coordination with Admissions, Corporate Communications, and other key departments
• Represent iACADEMY through hosting, talks, presentations, activations, advertisements, video features, digital campaigns, and other external engagements
• Process and coordinate iACADEMY's participation in external fairs, activations, exhibits, engagements, and similar opportunities
• Partner with Corporate Communications to produce ambassador-focused campaigns aligned with brand standards
• Collaborate closely with Corporate Communications, Admissions, Academics, IT, Admin, and other departments to ensure cohesive messaging, proper support, and integrated strategies in lead generation and brand promotion
• Provide timely and comprehensive reports on events, partnerships, lead conversions, and relationship-building activities

Job description

Serves as iACADEMY's primary ambassador, responsible for strategizing, executing, and representing the school in external relations, lead-generation initiatives, and public-facing activities. The officer embodies iACADEMY's brand identity by being visible in events, activations, and official marketing collaterals, while also driving lead generation efforts and expanding the school's B2B partnerships to strengthen enrollment pipelines.

Key responsibilities

• Design and carry out lead-generating and conversion activities that support iACADEMY's enrollment goals
• Serve as a visible ambassador of iACADEMY in all school visits, orientations, public events, and marketing collaterals
• Build, expand, and sustain strong partnerships with schools, organizations, and industries, ensuring iACADEMY has a growing network of B2B partners that serve as effective lead sources
• Keep the B2B partner database accurate, updated, and actively managed, with regular follow-ups and engagement activities
• Organize, coordinate, and implement orientations, roadshows, activations, and other external initiatives in coordination with Admissions, Corporate Communications, and other key departments
• Represent iACADEMY through hosting, talks, presentations, activations, advertisements, video features, digital campaigns, and other external engagements
• Process and coordinate iACADEMY's participation in external fairs, activations, exhibits, engagements, and similar opportunities
• Partner with Corporate Communications to produce ambassador-focused campaigns aligned with brand standards
• Collaborate closely with Corporate Communications, Admissions, Academics, IT, Admin, and other departments to ensure cohesive messaging, proper support, and integrated strategies in lead generation and brand promotion
• Provide timely and comprehensive reports on events, partnerships, lead conversions, and relationship-building activities