Marketing Officer

The National Teachers College; Manila; On-site; PHP 334,800 - 558,000; Full time

Job summary

The National Teachers College is seeking a Marketing Officer (Generalist) to enhance brand visibility and drive enrollment for their educational programs. The role encompasses various tasks from marketing intelligence to social media management, and orchestrating school campaigns.

The ideal candidate will coordinate marketing strategies across multiple channels while engaging with prospective students and managing promotional activities. This opportunity is crucial for the college's operational and strategic success.

Qualifications

• Ability to monitor educational trends and analyze market data.
• Experience in managing social media platforms.
• Strong communication skills for community engagement.

Responsibilities

• Monitor the Philippine educational landscape for emerging trends.
• Compile performance reports and guide future strategies.
• Create visual content showcasing the educational experience.
• Manage inquiries and generate leads for the admissions team.
• Plan and execute marketing visits to feeder schools.

Skills

Marketing intelligence

Performance marketing

Digital content creation

Social media management

Job description

Job Function

The Marketing Officer (Generalist) is the "Swiss Army Knife" marketer-someone capable of executing campaigns across digital, on-ground, and administrative channels to drive enrollment. The Marketing Officer serves as the operational engine of the marketing department. As a Generalist, the incumbent will execute a wide variety of tasks from marketing intelligence, to performance management, managing social media content and organizing school caravans, to coordinating with academic departments for program promotion. The primary goal is to increase brand visibility and support enrollment targets for Basic Education and Higher Education programs.

Responsibilities

• Market Intelligence
  • Trend Spotting: Monitor the Philippine educational landscape to track emerging trends, prospective student behaviors, and competitor activities.
  • Strategic Reporting: Transform market data into actionable insights, reports, and presentations that serve as the foundation for marketing strategies and campaigns.
  • Competitive Positioning: Analyze market segments to identify opportunities for growth and differentiation within the education sector.
• Performance Marketing
  • Performance Tracking: Compile weekly reports such as enrollment funnel and KPIs, social media engagement, inquiry volume, marketing campaigns (e.g., social media reach and engagement, inquiry volume, event attendance) and prepare basic performance reports and recommendations to guide future strategies.
• Digital Marketing & Content Execution
  • Content Production: Coordinate with creatives on the creation of visual assets (graphics, short-form videos/reels) that showcase the "NTC Experience".
  • Community Engagement: Actively participate in student groups and forums to gauge sentiment and address concerns, serving as the "online voice" of the college.
  • Social Media Management: Coordinate with the creative team to manage the day‑to‑day posting schedule for NTC's official pages (Facebook, Instagram, TikTok). Assist in monitoring comments and inquiries to ensure a high response rate.
• Lead Generation & Support
  • Inquiry Management: Funnel digital and physical leads to the Admissions team effectively.
• Events & On‑Ground Activations
  • School Campaigns: Plan and execute marketing visits to feeder high schools. Conduct career talks and presentations to prospective students.
  • Institutional Events: Lead the logistical coordination for major events such as Open House, Enrollment Week, and Anniversary celebrations.
  • Partnership Support: Represent NTC at external education fairs, LGU events, and industry expos to generate leads.
  • Collateral Management: Plan and manage the marketing collaterals (flyers, tarpaulins, merchandise), ensuring cost‑efficiency and quality.
• General Duties
  • Collaborate with academic departments to create accurate and compelling promotional materials.
  • Perform other duties as assigned from time to time.