Executive, Brand Strategy

Best World International Ltd; Santo Niño 1st; On-site; PHP 300,000 - 540,000; Full time

Job summary

Best World International Ltd in the Philippines seeks a brand coordinator to support market research, competitive audits and brand messaging across multi-market regions.

You will help develop positioning documents, sales enablement assets, and regional launch materials while coordinating with Content Marketing, Performance Marketing, Creative & Design, Product Management and Legal to ensure brand consistency and timely deliverables.

Qualifications

• Degree in Marketing, Business, Communications or related fields.
• 1–3 years of experience in brand coordination, market research or marketing support roles.
• A proactive self-starter with ownership and interest in brand/beauty/wellness.
• Strong English and Mandarin communication (written and spoken) to liaise with Chinese counterparts.
• Strong research and analytical skills to synthesize large information into reports.
• Highly organized and detail-oriented with multitasking ability.
• Collaborative mindset with cross-functional experience (product, sales, creative).
• Experience in regional/multi-market environments is a plus.

Responsibilities

• Monitor industry trends, competitor activity and brand positioning across key markets (Singapore, China, Taiwan, Hong Kong, Malaysia, Indonesia).
• Conduct regular competitive audits covering product messaging, channel strategies and consumer perception.
• Source, consolidate and synthesize strategic insights reports for cross-team access; flag opportunities or threats to brand and GTM planning.
• Assist in developing brand and product positioning documents, messaging frameworks and sales enablement toolkits for launches.
• Prepare internal briefing materials, pitch decks and sales enablement content for regional events.
• Assist in developing naming and product copy for new launches.
• Monitor regional marketing outputs for messaging consistency and brand tone alignment; flag deviations for review.
• Manage logistics for brand submissions including awards, sponsorships and brand recognition initiatives.
• Coordinate regional product launch initiatives and strengthen cross-market collaboration.
• Manage trademark registration process for trademarks and marketing terms; work with Legal from proposal to registration.
• Coordinate timelines and deliverable tracking across multiple workstreams for timely, high-quality delivery.
• Liaise with Content Marketing, Performance Marketing, Creative & Design, Product Management, Legal to align briefs, deadlines and approvals.

Skills

Brand coordination

Market research

Marketing support

Cross-functional collaboration

Education

Marketing/Business/Communications degree

Job description

Job Responsibilities

• Monitor industry trends, competitor activity and brand positioning across key markets, including Singapore, China, Taiwan, Hong Kong, Malaysia and Indonesia etc.

• Conduct regular competitive audits covering product messaging, channel strategies and consumer perception.

• Source, consolidate and synthesise strategic insights reports for cross-team access, flagging emerging opportunities or threats relevant to brand and GTM planning.

Brand Strategy Alignment

• Assist in the development of brand and product positioning documents, messaging frameworks and sales enablement toolkits for product launches.

• Prepare internal briefing materials, pitch decks and sales enablement content for external-facing and regional events.

• Assist in developing naming and product copy for new launches.

• Monitor regional marketing outputs for messaging consistency and brand tone alignment, flagging deviations for review.

• Manage logistics for brand submissions including award programmes, sponsorship applications and brand recognition initiatives.

• Coordinate regional product launch initiatives and strengthen cross-market collaboration.

• Manage the trademark registration process for trademarks and marketing terms, working with the Legal team from proposal and review through approval and registration.

Project Management

• Coordinate timelines and deliverable tracking across multiple workstreams to ensure on-time on-quality delivery to internal stakeholders.

• Liaise with cross-functional teams (Content Marketing, Performance Marketing, Creative & Design, Product Management, Legal) to align briefs, deadlines and approvals.

Requirements

• Degree in Marketing, Business, Communications or related fields.

• 1-3 years of relevant experience in brand coordination, market research or marketing support roles.

• Proactive self-starter with a strong sense of ownership and a genuine interest in brand, beauty or wellness.

• Strong communication skills in both English and Mandarin (written and spoken) - to liaise with our Chinese counterparts

• Strong research and analytical skills with the ability to synthesise large volumes of information into clear, concise reports.

• Highly organised and detail-oriented, with demonstrated ability to manage multiple workstreams and deadlines simultaneously.

• Collaborative mindset with experience working cross-functionally with product, sales and creative teams.

• Experience working in a regional or multi-market environment is an advantage.