Associate Brand Manager

PT. Akhdani Reka Solusi; Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Ardent World Inc. is seeking a Senior Brand Marketing professional to drive performance and growth for its brands in a fast-paced FMCG environment. You will lead strategy, advertising programs, and cross-functional collaboration to ensure brand success across channels.

The role requires strong analytical abilities, strategic mindset, and excellent communication skills to translate market insights into actionable plans that align with business objectives.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field.
• 7+ years of brand management/marketing experience in consumer industry.
• Strong understanding of consumer behavior, market research, brand development, and marketing strategy.
• Analytical and creative with ability to develop growth-oriented marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter, organized, detail-oriented with strong business acumen.
• Experience in FMCG, retail, beauty, or lifestyle brands is an advantage.

Responsibilities

• Drive the overall performance and growth of assigned brands through effective brand management and strategic planning.
• Develop and recommend advertising strategies and marketing programs aligned with brand objectives.
• Analyze consumer insights, market trends, and competitive activities to identify opportunities and support decision-making.
• Lead the planning, implementation, and execution of marketing initiatives, campaigns, and brand-building activities.
• Serve as the primary point of contact for all brand-related initiatives and coordinate with stakeholders.
• Conduct consumer and market research as needed to strengthen brand positioning and support business growth.
• Ensure that all brand communications and marketing activities are consistent with the company's overall brand strategy and standards.

Skills

Brand management

Marketing strategy

Consumer insights

Leadership

Communication

Education

Bachelor's degree in Marketing

Job description

Job Description:

Essential Job Functions

• Drive the overall performance and growth of assigned brands through effective brand management and strategic planning.
• Develop and recommend advertising strategies, marketing programs, and tactical solutions aligned with brand and business objectives.
• Analyze consumer insights, market trends, and competitive activities to identify opportunities and support decision-making.
• Lead the planning, implementation, and execution of marketing initiatives, campaigns, and brand-building activities.
• Serve as the primary point of person for all brand-related initiatives and coordinate with internal and external stakeholders to ensure successful execution.
• Conduct consumer and market research as needed to strengthen brand positioning and support business growth.
• Ensure that all brand communications and marketing activities are consistent with the company's overall brand strategy and standards.

Minimum Qualifications

Join Our Talent Community

There’s a whole world of opportunities in front of you.

Our Purpose

We are Ardent World Inc., an FMCG, in the business of personal care and retail vanity products. AWI is the product of a passionate desire to bring quality, affordable skin care solutions to everyone. We combine passion with science and in-depth analytics to bring products to market that people can feel and see the difference.

A World of Opportunities

• Goal driven mindset;
• Firm understanding of business and economics to develop strategies and grow the business;
• Strong creative and problem-solving skills;
• Strong management and leadership skills: able to get the best of people and inspire them to follow;
• Excellent communication skills: can interact with different organizational levels;
• Learning attitude: to keep up with the digital transformation of the organization.

What we’re looking for?

• Passionate about building brands and creating meaningful connections with consumers.
• Strategic and consumer-focused, with the ability to translate market insights into effective brand initiatives.
• Adaptable and innovative, able to thrive in a fast-paced environment and respond effectively to changing market conditions.
• Determined and results-oriented, with a strong drive to achieve brand and business objectives.
• Organized and detail-oriented, capable of managing multiple projects while ensuring quality execution.
• Collaborative and proactive, able to work effectively with cross-functional teams and stakeholders.

Professional Experience And Required Qualifications

• Bachelor's degree in marketing, Advertising, Communications, or any related field.
• Preferably with at least 7 years of experience in brand management, marketing, brand planning, or product management within a consumer industry.
• Strong understanding of consumer behavior, market research, brand development, and marketing strategy.
• Highly analytical and creative, with the ability to develop effective marketing strategies and identify growth opportunities.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter, resourceful, organized, and detail-oriented with strong business acumen.
• Experience in FMCG, retail, beauty, or lifestyle brands is an advantage.

Requirements: