Brand Manager

LUXASIA; Taguig; On-site; PHP 1,200,000 - 1,500,000; Full time

Job summary

A leading luxury brand management company seeks a Brand Manager in Metro Manila to drive brand success through unique strategies. The ideal candidate should have at least 7 years of experience in luxury beauty or fragrance, with a strong background in brand storytelling and stakeholder management. Responsibilities include developing brand positioning and executing compelling marketing campaigns. This role offers an opportunity to work cross-functionally within a dynamic environment focused on delivering premium consumer experiences.

Qualifications

• Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, or premium retail.
• Strong exposure to luxury brand storytelling and experiential marketing.
• Analytical mindset with the ability to translate data into actionable business strategies.

Responsibilities

• Develop and execute brand strategies to enhance market competitiveness and profitability.
• Collaborate with cross-functional teams and stakeholders to deliver brand goals.
• Lead development of high-quality brand campaigns and digital storytelling.

Skills

Brand storytelling

Luxury brand positioning

Consumer behavior analysis

Marketing strategies

Stakeholder management

Education

Bachelor's degree in business, marketing, or related field

Job description

Brand Manager

The Brand Manager plays a key role in driving the success of assigned brands within LUXASIA by developing and executing brand strategies, ensuring market competitiveness, and driving sales and profitability. This role collaborates closely with cross‑functional teams and other stakeholders to enhance brand positioning, implement marketing initiatives, and optimize brand performance in line with business objectives. It may or may not include direct people management responsibilities but will involve working with internal and external stakeholders to deliver key brand and business goals.

Responsibilities

• Strong capability in brand storytelling and brand equity building, translating brand DNA, heritage, and product narratives into compelling consumer‑facing campaigns across digital, retail, and experiential touchpoints.
• Proven experience in premium and luxury brand positioning strategies, ensuring consistency with global brand guidelines while adapting execution to local market insights and consumer behaviors.
• Deep understanding of luxury consumer behavior, including purchase drivers, prestige expectations, emotional engagement, and the role of exclusivity, craftsmanship, and storytelling in driving brand desirability and loyalty.
• Background in fragrance, boutique brands, luxury beauty, or luxury retail marketing, with hands‑on exposure to premium brand launches, portfolio management, and high‑touch consumer engagement strategies.
• Partner closely with the Business Manager to develop and execute brand strategies that build long‑term brand equity while delivering commercial results, especially within premium/luxury segments.
• Leverage market trends, consumer insights, and competitive analysis to refine brand positioning, storytelling frameworks, and activation priorities.
• Translate global brand strategies into locally relevant plans that resonate with luxury consumers across omnichannel touchpoints.
• Define, track, and optimize key brand equity, awareness, engagement, and commercial KPIs.
• Lead the development and execution of high‑quality brand campaigns, digital storytelling, influencer collaborations, and in‑store experiences aligned with luxury standards.
• Activate strong networks with niche beauty KOLs, fragrance communities, tastemakers, and premium content creators, ensuring authentic brand advocacy and storytelling credibility.
• Ensure all brand communications, content, and assets uphold luxury codes, visual excellence, and tone of voice, in line with principal brand guidelines and LUXASIA standards.
• Work cross‑functionally with retail, e‑commerce, CRM, and sales teams to deliver seamless, elevated consumer journeys.
• Act as a trusted partner to brand principals, demonstrating strong alignment on brand equity objectives, storytelling approach, and positioning strategies.
• Collaborate effectively with internal stakeholders across marketing, retail, commercial, and supply chain teams to ensure flawless execution.
• Support brand P&L management with an understanding of premium pricing strategies, assortment curation, selective distribution, and inventory productivity.
• Balance brand‑building investments with short‑ and long‑term commercial performance.

Qualifications

• Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, boutique brands, or premium retail.
• Bachelor's degree in business, marketing, or a related field.
• Strong exposure to luxury brand storytelling, influencer/KOL strategy, and experiential marketing.
• Analytical mindset with the ability to translate data into actionable business strategies.
• Excellent stakeholder management, communication skills, and the ability to influence across cultures and functions.
• Ability to work in a fast‑paced, cross‑functional environment and manage multiple projects effectively.

Equal Opportunity Statement

LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.