Event Sales Senior Manager

LaVie Resort and Casino Manila; Manila; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

LaVie Resort & Casino Manila is seeking an Event Sales Senior Manager to lead revenue generation across the group’s event spaces in Manila. You will drive end-to-end corporate bookings, optimize space governance, and coordinate with F&B, hotel operations, and finance to maximize yield and guest experience.

You will build a senior network of corporate planners and luxury brands, negotiate major contracts, and spearhead strategic events that boost property foot traffic and ancillary revenue

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, Marketing, Commercial Strategy, or a related field.
• Minimum 8-10+ years of progressive commercial sales experience within luxury integrated resorts, 5-star hotels, or high-volume event venues, with a proven track record of managing multimillion peso budgets.
• Demonstrated ability to consistently achieve and exceed aggressive revenue targets, manage complex commercial negotiations, and build enterprise account pipelines.
• Strong experience establishing booking workflows, venue management systems (e.g., Delphi, Opera, Salesforce, Excel), and space yield governance.
• Deep understanding of yield management, event contract negotiation, F&B minimum spend structures, and ancillary income modeling.
• With robust, active network of top-tier corporate planners, event agencies, luxury brand partners, and MICE decisionmakers.
• Ability to analyze market dynamics, develop competitive sales strategies, and lead cross functional alignment within an integrated resort setup.
• Exceptional interpersonal, communication, and executive presentation skills for pitching to C-suite and enterprise clients.

Responsibilities

• Spearhead proactive sales strategies to market and monetize LaVie's event venues, ballrooms, and activation spaces to corporate clients, luxury brands, MICE organizers, and private accounts.
• Study, establish, and optimize the property-wide consolidated spaces approval system and booking governance to prevent internal scheduling conflicts, maximize yield management, and streamline space requests across departments.
• Drive holistic property income by strategically integrating F&B catering packages, restaurant dining minimum spends, and hotel room block bookings into primary event sales contracts.
• Prospect, negotiate, and close high-value strategic event partnerships and multievent agency contracts that establish LaVie as a premier venue of choice in Manila.
• Collaborate with the Product & Commercial Strategy team to select and structure events that specifically drive high-yield target foot traffic into the resort's retail, F&B, and gaming areas.
• Build and maintain an extensive network of high-net-worth corporate accounts, event planners, and agency partners, serving as the senior executive escalation point for major clients.
• Work seamlessly with F&B, Culinary, Hotel Ops, Facilities/Engineering, Security, and Finance to ensure flawless operational execution, contract compliance, and client satisfaction.
• Maintain rigorous sales pipeline tracking, revenue forecasting, and dynamic pricing models to maximize venue revenue during peak, shoulder, and off-peak periods.

Skills

Event sales

Revenue management

Strategic partnerships

Account management

Negotiation

Executive presentation

Pricing strategy

Cross-functional collaboration

Education

Bachelor's degree in Business Administration

Tools

Delphi

Opera

Salesforce

Excel

Job description

• The Event Sales Senior Manager is a key commercial driver responsible for maximizing revenue generation, utilization, and strategic positioning across all event spaces at LaVie Resort & Casino. Operating within the Product & Commercial Strategy Department and reporting directly to the AVP of Product & Commercial Strategy, this role leads the end-to-end event venue sales process, corporate booking acquisition, and strategic event space utilization. The position calls for a high-performing commercial leader who can bridge high-value venue monetization with property-wide ecosystem growth. Beyond venue hire revenue, the role is tasked with driving overall property foot traffic, cross-selling ancillary revenue streams (F&B, hotel room nights, and entertainment/restaurants), and establishing consolidated space approval governance and processes.

JOB RESPONSIBILITIES

• Spearhead proactive sales strategies to market and monetize LaVie's event venues, ballrooms, and activation spaces to corporate clients, luxury brands, MICE organizers, and private accounts.
• Study, establish, and optimize the property-wide consolidated spaces approval system and booking governance to prevent internal scheduling conflicts, maximize yield management, and streamline space requests across departments.
• Drive holistic property income by strategically integrating F&B catering packages, restaurant dining minimum spends, and hotel room block bookings into primary event sales contracts.
• Prospect, negotiate, and close high-value strategic event partnerships and multievent agency contracts that establish LaVie as a premier venue of choice in Manila.
• Collaborate with the Product & Commercial Strategy team to select and structure events that specifically drive high-yield target foot traffic into the resort's retail, F&B, and gaming areas.
• Build and maintain an extensive network of high-net-worth corporate accounts, event planners, and agency partners, serving as the senior executive escalation point for major clients.
• Work seamlessly with F&B, Culinary, Hotel Ops, Facilities/Engineering, Security, and Finance to ensure flawless operational execution, contract compliance, and client satisfaction.
• Maintain rigorous sales pipeline tracking, revenue forecasting, and dynamic pricing models to maximize venue revenue during peak, shoulder, and off-peak periods.

JOB QUALIFICATIONS

• Bachelor's degree in Business Administration, Hospitality Management, Marketing, Commercial Strategy, or a related field.
• Minimum 8-10+ years of progressive commercial sales experience within luxury integrated resorts, 5-star hotels, or high-volume event venues, with a proven track record of managing multimillion peso budgets.
• Demonstrated ability to consistently achieve and exceed aggressive revenue targets, manage complex commercial negotiations, and build enterprise account pipelines.
• Strong experience establishing booking workflows, venue management systems (e.g., Delphi, Opera, Salesforce, Excel), and space yield governance.
• Deep understanding of yield management, event contract negotiation, F&B minimum spend structures, and ancillary income modeling.
• With robust, active network of top-tier corporate planners, event agencies, luxury brand partners, and MICE decisionmakers.
• Ability to analyze market dynamics, develop competitive sales strategies, and lead cross functional alignment within an integrated resort setup.
• Exceptional interpersonal, communication, and executive presentation skills for pitching to C-suite and enterprise clients.