Email Marketing Specialist

INTELEGENCIA BPO LLC CORP.; Antipolo; On-site; PHP 279,000 - 558,000; Full time

Job summary

INTELEGENCIA BPO LLC CORP. is seeking an Email & SMS Marketing Specialist to manage end-to-end execution and optimization of email and SMS campaigns.

The role suits a detail-oriented marketer with hands-on experience in deployment, automation, segmentation, testing, and performance analysis. You will collaborate with Marketing, Creative, and cross-functional teams to deliver targeted communications, optimize campaign performance, and support key promotional initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 2 years of experience in email and/or SMS marketing, preferably in an e-commerce environment.
• Hands-on experience with email marketing platforms, automation, segmentation, and campaign deployment.
• Strong understanding of email marketing best practices, customer journeys, and A/B testing.
• Proficient in analyzing campaign performance and translating data into actionable insights.
• Strong attention to detail and ability to perform thorough QA before campaign deployment.
• Excellent written communication and copy-editing skills.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
• Ability to collaborate effectively with Marketing, Creative, and cross-functional teams.

Responsibilities

• Oversee the end-to-end execution of 2–4 email campaigns daily in alignment with the Promotions Calendar, including content preparation, QA, and deployment.
• Build and deploy triggered and automated email flows, including welcome, post-purchase, abandoned cart, winback, and reminder campaigns.
• Conduct A/B testing of subject lines, creatives, copy, audience segments, and send times to optimize campaign performance.
• Perform audience segmentation and database filtering to deliver targeted and personalized communications.
• Prepare and analyze email and SMS performance reports, translating campaign data into actionable insights and recommendations.
• Collaborate with Marketing, Creative, and cross-functional teams to secure required creatives, tracking URLs, product details, and other campaign assets.
• Manage SMS marketing execution, including copy preparation, QA/testing, and scheduling of 2–3 SMS campaigns per week.
• Monitor campaign performance, identify opportunities for improvement, and implement optimization strategies.
• Ensure all campaigns undergo thorough QA to maintain accuracy, quality, and consistency before deployment.

Skills

Email marketing

SMS marketing

Campaign deployment

Automation

Segmentation

A/B testing

Performance analysis

QA testing

Copy editing

Project management

Collaboration

Education

Bachelor’s degree in Marketing

Tools

Marketing automation platforms

Analytics tools

Job description

We are looking for an Email & SMS Marketing Specialist to manage the end-to-end execution and optimization of our email and SMS marketing campaigns. This role is ideal for a detail-oriented marketing professional with hands-on experience in campaign deployment, automation, segmentation, testing, and performance analysis.

You will work closely with Marketing, Creative, and cross-functional teams to deliver targeted customer communications, optimize campaign performance, and support key promotional initiatives.

Key Responsibilities

• Oversee the end-to-end execution of 2–4 email campaigns daily in alignment with the Promotions Calendar, including content preparation, QA, and deployment.
• Build and deploy triggered and automated email flows, including welcome, post-purchase, abandoned cart, winback, and reminder campaigns.
• Conduct A/B testing of subject lines, creatives, copy, audience segments, and send times to optimize campaign performance.
• Perform audience segmentation and database filtering to deliver targeted and personalized communications.
• Prepare and analyze email and SMS performance reports, translating campaign data into actionable insights and recommendations.
• Collaborate with Marketing, Creative, and cross-functional teams to secure required creatives, tracking URLs, product details, and other campaign assets.
• Manage SMS marketing execution, including copy preparation, QA/testing, and scheduling of 2–3 SMS campaigns per week.
• Monitor campaign performance, identify opportunities for improvement, and implement optimization strategies.
• Ensure all campaigns undergo thorough QA to maintain accuracy, quality, and consistency before deployment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 2 years of experience in email and/or SMS marketing, preferably in an e-commerce environment.
• Hands-on experience with email marketing platforms, automation, segmentation, and campaign deployment.
• Strong understanding of email marketing best practices, customer journeys, and A/B testing.
• Proficient in analyzing campaign performance and translating data into actionable insights.
• Strong attention to detail and ability to perform thorough QA before campaign deployment.
• Excellent written communication and copy-editing skills.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
• Ability to collaborate effectively with Marketing, Creative, and cross-functional teams.

What We’re Looking For

We are seeking a marketing professional who can balance execution and analysis, manage multiple campaigns with accuracy, and use performance data to continuously improve customer engagement. The successful candidate will be organized, detail-oriented, collaborative, and comfortable working in a fast-paced e-commerce environment.