Get a reply from this employer
Your resume and cover letter, tailored to exactly what they’re hiring for.
TouchBio Australia is seeking an Email Marketing & Copywriting Coordinator to craft engaging content and deliver high-performing email campaigns that strengthen the Touch Bio Australia brand and drive online sales.
You will collaborate with the Digital & E-Commerce Manager and marketing teammates, turning data-driven insights into persuasive storytelling across websites, blogs, product pages, and paid media while ensuring accuracy and tone.
Join TouchBio Australia as an Email Marketing & Copywriting Coordinator step into a world of innovation and impact!
TouchBio Australia is a pioneer in developing, manufacturing, and importing medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions designed to revolutionise health practices while prioritising safety and environmental sustainability.
The Email Marketing & Copywriting Coordinator is responsible for creating engaging written content and delivering high-performing email marketing campaigns that strengthen the Touch Bio Australia brand and drive online sales. This role combines creativity with analytical insight — developing targeted, on-brand communications across digital channels while ensuring messages are clear, persuasive, and consistent with marketing and commercial objectives. Working closely with the Digital & E-Commerce Manager and the broader marketing team, this position plays a vital role in nurturing customer relationships and supporting campaign execution through compelling storytelling and precise communication.
Plan, write, and execute email campaigns that align with promotional calendars and marketing objectives.
Segment customer databases to deliver relevant and personalised content.
Monitor and optimise email performance through testing, analytics, and continuous improvement.
Maintain compliance with data protection and anti-spam regulations.
Collaborate with the design team to ensure emails are visually aligned with the brand.
Coordinate Fax marketing for the pharmacy industry
Develop high-quality copy for digital channels including website, product listings, blogs, email, and paid media.
Write clear, engaging, and persuasive content that reflects the Touch tone of voice and brand values.
Proofread and edit materials for accuracy, grammar, and consistency.
Collaborate with the Social Media and Branding teams to ensure alignment of key messages across platforms.
Support campaign development by creating headlines, taglines, and short form copy for advertising and marketing materials.
Track and analyse the performance of email and content campaigns using analytics tools.
Provide regular reports and insights to the Digital & E-Commerce Manager.
Recommend adjustments to improve engagement and conversion metrics
Demonstrate a positive commitment and compliance with Company policies and procedures and Company Code of Conduct.
Demonstrate compliance with all EEO legislation covering all forms of workplace discrimination, harassment, victimisation, and bullying.
Willingly participate in performance management processes.
Consciously contribute to a positive workplace culture that is consistent with Company’s identified mission, vision, and values.
Tertiary qualification in Marketing, Communications, Journalism, or related field (essential)
2–4 years' experience in marketing or content creation, preferably within e-commerce, health, or retail sectors
Proven experience developing and executing email marketing campaigns
Experience with email automation and CRM platforms (e.g., Mailchimp, Klaviyo, HubSpot)
Strong writing portfolio demonstrating brand storytelling and persuasive communication
Detail-oriented and ensures accuracy, quality, and consistency in all written materials
Works effectively with designers, digital specialists, and brand teams
Stays up to date with emerging trends in digital communication