Email Marketing Specialist

Callbox, Inc.; Davao City; On-site; PHP 300,000 - 520,000; Full time

Job summary

Callbox, Inc. is seeking an email marketing specialist to design engaging campaigns that grow lists, nurture leads, and convert prospects into clients. You will manage templates, CTAs, and content used in email sends, while ensuring accuracy and clarity in every message.

You will segment audiences, optimize campaigns with A/B tests, track performance, and document processes. The role emphasizes high-impact copywriting, collaboration, and proactive project management to drive results and build

Qualifications

• Proven experience in creating high-impact, unique marketing campaigns.
• Strong copywriting and editing skills.
• Excellent project management abilities within marketing.
• Ability to collaborate to produce well-crafted content.
• Experience with email marketing platforms and analytics.
• Familiarity with audience segmentation and lead nurturing.

Responsibilities

• Grow email list organically, avoiding bought or rented lists.
• Manage email campaigns, including templates, CTAs, and email content.
• Segment lists based on behaviors like past engagement and website interactions.
• Measure results and optimize lead nurturing workflows to convert leads into customers.
• Minimize list decay and unsubscribes while increasing email send productivity.
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed via email.
• Create email campaigns to promote products or services.
• Proofread emails for clarity, grammar, and spelling.
• Handle website leads, including chats and form fills, with positive email engagements.
• Provide immediate engagement with leads as they interact with client landing pages.

Skills

Copywriting

Copyediting

Project management

Campaign design

Content collaboration

Tools

Marketing automation software

Job description

About the role

As email marketing continues to be a powerful tool for reaching potential leads, this role will be instrumental in crafting engaging campaigns that drive results and cultivate lasting client relationships.

Key responsibilities

• Grow email list organically, not through bought or rented lists
• Manage various email campaigns, including template designs, calls-to-action, and content used in email sends
• Segment lists based on behaviors like past email engagement and website interactions
• Measure results and optimize lead nurturing workflows for segments to convert leads into customers
• Minimize list decay and unsubscribes while increasing productivity of email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Create email marketing campaigns to promote products or services
• Proofread emails for clarity, grammar, and spelling
• Handle web form fills, chats, and other website leads, including positive email engagements
• Provide immediate engagement with leads as they interact with client landing pages

About you

• Proven experience in creating high-impact, unique marketing campaigns
• Prior database management experience, preferably in a similar role
• Familiarity with pertinent automation and performance evaluation software
• Excellent project management skills specific to marketing
• Outstanding copywriting and copyediting abilities
• Ability to harness collaboration to produce well-crafted content