Content Marketing Lead

Peak Marketing; Batangas City; On-site; PHP 600,000 - 840,000; Full time

Job summary

Peak Marketing is seeking a strategic Content Marketing Lead to steer brand storytelling, digital engagement, and lead generation. You will oversee content planning, creation, and performance across social media, websites, blogs, emails, and ads, ensuring consistent messaging and measurable impact.

You will collaborate with designers and marketing teams, mentor content creators, and optimize content through data-driven insights, SEO practices, and editorial standards.

Qualifications

• Bachelor's degree in Marketing, Communication, Journalism, Advertising, or related field.
• At least 3–5 years experience in content marketing, digital marketing, or brand communications.
• Strong writing, storytelling, and editing skills.
• Experience in social media management, content strategy, and campaign execution.
• Knowledgeable in SEO principles, analytics tools, and content performance tracking.
• Familiarity with design collaboration tools and CMS platforms is an advantage.
• Excellent leadership, planning, and project management skills.
• Creative thinker with strong attention to detail.

Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals.
• Plan, create, and manage high-quality content for social media, websites, blogs, email campaigns, and ads.
• Lead content calendars, campaign themes, and brand messaging initiatives.
• Collaborate with designers, sales teams, and digital marketers on integrated campaigns.
• Analyze content performance metrics and optimize strategies for reach, engagement, and conversions.
• Manage SEO-driven content creation and keyword planning.
• Oversee copywriting standards, tone of voice, and editorial quality.
• Mentor and guide content creators, writers, or social media staff.

Skills

Content Marketing

Social Media

Copywriting

SEO Analytics

Editorial Standards

Leadership

Education

Bachelor's in Marketing/Communications

Tools

CMS platforms

Design tools

Analytics tools

Job description

We are looking for a strategic and creative Content Marketing Lead to drive our brand storytelling, digital engagement, and lead generation initiatives. This role will oversee content planning, creation, and performance across multiple platforms to ensure consistent messaging and measurable marketing impact.

Key Responsibilities

Develop and execute a data-driven content marketing strategy aligned with business goals

Plan, create, and manage high-quality content for social media, websites, blogs, email campaigns, and ads

Lead content calendars, campaign themes, and brand messaging initiatives

Collaborate with designers, sales teams, and digital marketers on integrated campaigns

Analyze content performance metrics and optimize strategies for reach, engagement, and conversions

Manage SEO-driven content creation and keyword planning

Oversee copywriting standards, tone of voice, and editorial quality

Mentor and guide content creators, writers, or social media staff

Requirements

Bachelor’s degree in Marketing, Communication, Journalism, Advertising, or related field

At least 3–5 years experience in content marketing, digital marketing, or brand communications

Strong writing, storytelling, and editing skills

Experience in social media management, content strategy, and campaign execution

Knowledgeable in SEO principles, analytics tools, and content performance tracking

Familiarity with design collaboration tools and CMS platforms is an advantage

Excellent leadership, planning, and project management skills

Creative thinker with strong attention to detail

Residing in or near Batangas City or willing to relocate

Government-Mandated Benefits

Enjoy full coverage including SSS, PhilHealth, and Pag-IBIG contributions.

Competetive Salary Package

Receive fair and market-aligned compensation based on your skills and experience.

Develop your skills through training, seminars, and promotion opportunities.

Be part of a positive, collaborative, and inclusive workplace culture.