Email & CRM Coordinator

Outsourcey; Taguig; On-site; PHP 480,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Outsourcey in Taguig, Philippines, is hiring for an email/CRM marketing role focused on building and optimizing campaigns across platforms. The role emphasizes data‑driven decisions, personalization, and lifecycle communications to drive revenue and engagement.

You will translate briefs into precise campaign builds, manage deployments, and collaborate with the Marketing team to refine segmentation and performance metrics in a fast‑paced ecommerce environment.

Qualifications

• Experience building and deploying email/CRM campaigns across channels.
• Ability to translate briefs into accurate, on-brand campaigns.
• Strong understanding of analytics and audience segmentation.
• Experience in fast-paced e-commerce or digital agency environments.

Responsibilities

• Build and implement email/CRM campaigns to support revenue and engagement.
• Coordinate briefs and content into platform-ready campaigns without changing intent.
• Manage setup, testing, tagging, accessibility, scheduling and deployment.
• QA content, pricing, terms, rendering, and tracking before deployment.
• Monitor performance and adjust campaigns for revenue and engagement.
• Maintain knowledge of platform capabilities and opportunities.
• Oversee weekly email schedule with stakeholders.
• Keep campaign calendar updated without owning content plan.
• Develop customer journeys across store and online touchpoints.
• Implement and optimize triggered, automated and transactional communications.
• Maintain audience segments and exclusions for accurate delivery.

Skills

Email marketing

CRM platforms

Campaign deployment

HTML/CSS capability

Data analysis (GA4)

Customer segmentation

E-commerce marketing

Digital asset handling

Stakeholder collaboration

Education

Ter tiary qualification in digital/marketing/analytics

Tools

Emarsys or similar platform

Job description

Taguig, Philippines | Posted on 11/10/2026

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• Advanced hands-on experience using email marketing, CRM or customer engagement platforms to build and deploy campaigns
  
• Emarsys experience preferred (or similar customer engagement platforms)
  
• Strong understanding of digital asset specifications, responsive email build and production requirements; HTML and CSS capability is desirable
  
• Strong understanding of customer databases, consent, personalisation, segmentation and audience exclusions
  
• Experience using Google Analytics 4 or similar analytics tools to interpret campaign and onsite behaviour
  
• Prior experience working in a fast-paced e-commerce, CRM, retail marketing or digital agency environment
  
• Experience in e-commerce, fashion or retail is highly desirable
  
• Tertiary qualification in digital, e-commerce, marketing, analytics or a related discipline, or equivalent relevant experience
  
• Any short courses in Digital Marketing or Digital Platform certification highly regarded
  

Core Requirement:

• Build and implement approved email and CRM campaigns, including promotional, event, transactional and lifecycle communications, to support revenue and customer engagement.
  
• Translate approved briefs and supplied content into accurate, on-brand campaign builds within the email platform, without changing creative or commercial intent.
  
• Manage campaign set-up, responsive build, testing, tagging, accessibility, scheduling, approvals and deployment across the relevant platforms.
  
• Complete pre-deployment quality assurance across content, links, pricing, promotional terms, rendering, audiences, exclusions, personalisation, tracking and approvals.
  
• Monitor email and CRM performance across revenue, traffic, conversion, engagement and deliverability; identify opportunities and implement agreed adjustments.
  
• Maintain expert knowledge of platform capabilities and recommend practical campaign, automation and audience opportunities to the E-Commerce Manager.
  
• Manage day-to-day delivery of the approved weekly email schedule, confirming briefs, content, approvals, audiences and dependencies with relevant stakeholders.
  
• Maintain the operational campaign calendar provided through the E-Commerce Manager and Marketing team, updating delivery timing and status without owning the communication or content plan.
  
• Build and maintain approved customer journeys that support engagement and revenue across store and online customer touchpoints.
  
• Implement, monitor and optimise approved triggered, automated and transactional communications for the e-commerce platform.
  
• Build, validate and maintain audience segments, suppression rules and exclusions for accurate campaign delivery.
  

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.