Ecommerce Growth & Performance Marketing Lead

Power Mac Center

Mandaluyong

On-site

PHP 450,000 - 750,000

Full time

13 days ago

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Job summary

Power Mac Center is hiring an E-Commerce Performance Marketing Officer to lead data-driven digital campaigns across the company’s Webstore and Marketplace platforms. You will plan, execute, and optimize paid and non-paid channels to drive sales and customer acquisition, while tracking performance with GA4 and dashboards.

You will work closely with Marketing, Commercial, Content, and Product teams to align media plans with revenue goals and to maximize ROI and ROAS.

Qualifications

Bachelor's degree in Marketing, Business, Advertising, IT, Analytics, or a related field.
2–3 years of experience in digital media buying, media planning, or E-Commerce Performance Marketing.
Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Lazada In-App Ads, and Shopee In-App Ads.
Strong understanding of online sales funnels, marketplaces, and digital campaigns.
Data-driven, analytical, detail-oriented, and comfortable with Excel, GA4, dashboards, and analytics tools.
Experience handling high-value products or electronics is an advantage.
Must be adaptable and able to work effectively in a fast-paced environment.

Responsibilities

Develop digital media plans aligned with commercial revenue goals.
Manage and execute paid campaigns across Meta, Google Ads, TikTok, Lazada, and Shopee.
Monitor, analyze, and optimize campaigns, targeting, creatives, bidding, and budgets to maximize ROI and ROAS.
Set up tracking parameters, conversion events, and attribution to ensure accurate performance measurement.
Monitor channel performance and prepare reports and dashboards on key KPIs.
Collaborate with Commercial, Content, Design, Product, Operations, Marketing, and other teams to achieve business objectives.