Ecommerce Category Lead (Beauty & Personal Care)

Xpress Path, Incorporated; Mandaluyong; Hybrid; PHP 1,200,000 - 2,000,000; Full time

Job summary

Xpress Path, Inc. is seeking a Category Lead – Beauty & Personal Care to own a brand portfolio across ecommerce channels. You will drive sales, shape category strategy, manage Brand Principal relationships, and coordinate cross-functional teams to deliver growth.

The role requires a commercially driven leader who can translate plans into results, analyze data, and identify opportunities across Shopee, Lazada, TikTok Shop, and other digital channels. Hybrid work setup in Metro Manila is offered.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• 6–10+ years of ecommerce, category or accounts experience.
• Strong commercial focus with data-driven decision making.

Responsibilities

• Own and grow the Beauty & Personal Care category across ecommerce channels.
• Translate brand objectives into executable commercial and platform plans.
• Partner with Brand Principals and cross-functional teams to drive growth.
• Develop and execute category strategies, pricing, promotions, and campaigns.

Education

Bachelor’s degree in Business Administration, Marketing, Management, or related field

Job description

About Xpress Path, Inc.

Xpress Path, Inc. (XPI) is Unilab’s wholly owned Ecommerce enabler and distributor, built to help brands win in the rapidly evolving digital commerce landscape.

We bring together commercial strategy, marketplace management, distribution, fulfillment, and emerging routes-to-market to build and scale businesses across Shopee, Lazada, TikTok Shop, Quick Commerce, Online B2B, and other digital channels.

About the Role

The Category Lead – Beauty & Personal Care will own a portfolio of leading brands across Ecommerce and emerging commerce channels.

We are looking for a commercially driven business owner who understands the numbers, knows the brands and customers, identifies growth opportunities, and translates plans into results.

This role will drive category sales and growth, develop commercial and channel strategies, manage Brand Principal relationships, and coordinate cross-functional teams to deliver business objectives.

Key Responsibilities

Category & Business Ownership

• Own and drive the sales performance and growth of the Beauty & Personal Care portfolio
• Develop category strategies covering assortment, pricing, promotions, campaigns, channel expansion, and other growth opportunities
• Own category targets, regularly assess performance versus plan, and develop action plans to address gaps and opportunities
• Identify new business and channel opportunities across Ecommerce, Quick Commerce, Online B2B, and emerging channels.

Brand Principal & Account Management

• Build strong relationships with Brand Principals and act as their strategic partner and commerce enabler
• Translate brand objectives and priorities into executable commercial and platform plans
• Provide data-driven recommendations on category growth, assortment, promotions, campaigns, and channel opportunities
• Represent XPI and Brand Principal interests in strategic and operational discussions with Ecommerce platforms and other channel partners

Ecommerce & Channel Growth

• Drive business performance across Shopee, Lazada, TikTok Shop, webstore, Quick Commerce, Online B2B, and other emerging channels
• Develop account and platform strategies to maximize sales and category growth
• Identify and leverage platform programs, campaigns, commercial opportunities, and new channel capabilities
• Monitor platform developments, category trends, customer behavior, and competitive activity and translate insights into action

Commercial Planning & Execution

• Connect sales and commercial plans with demand and inventory requirements to support product availability and sustainable growth
• Use sales, campaign, customer, and market data to identify performance gaps and business opportunities
• Work closely with Demand Planning, Operations, Marketing, and other internal teams to ensure plans move effectively from strategy to execution
• Proactively identify business issues, recommend solutions, and drive actions to completion

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field
• 6–10+ years of experience in Ecommerce, Category Management, Key Accounts, Commercial, Customer Development, or related roles
• Demonstrated experience owning a category, brand portfolio, or major accounts with clear sales accountability
• Strong understanding of Shopee, Lazada, TikTok Shop, and the Philippine Ecommerce landscape
• Beauty & Personal Care experience is preferred
• Strong commercial orientation and demonstrated ownership of business results
• Strong analytical skills with the ability to translate data into insights, decisions, and action plans
• Excellent relationship-building, negotiation, communication, reporting, and presentation skills
• Comfortable working across multiple functions and driving outcomes without direct authority
• Proactive, solutions-oriented, and able to operate with a high degree of ownership and accountability

Work Setup

Location: Mandaluyong City
Work Arrangement: Hybrid