E-Commerce Product Manager

LEADS E-Commerce Corporation; Las Piñas; On-site; PHP 558,000 - 1,004,000; Full time

Job summary

A leading e-commerce company in the Philippines is seeking an experienced E-Commerce Brand Manager to lead the launch of a new pet care brand. This role involves developing the brand identity, executing marketing strategies, and managing social media content. The ideal candidate has over 2 years of experience in brand management and e-commerce, with a passion for pets being a significant plus.

Qualifications

• 2+ years experience in brand management, product launch, or e-commerce marketing.
• Solid understanding of Philippine e-commerce trends, especially DTC and pet products.
• Experienced in Facebook Ads, TikTok marketing, and basic landing page structure.
• Experience with Facebook Ads, TikTok marketing, and basic landing page structure.
• Excellent coordination with creatives and product teams.
• Passion for pets is a big plus.

Responsibilities

• Develop the brand identity including logo, tone, and packaging direction.
• Plan and execute the go-to-market strategy for brand launch.
• Manage social media content and paid ad creatives.
• Collaborate with marketing, video editors, and graphic designers.
• Oversee product presentation on selling platforms (Shopee, TikTok Shop, own site).
• Create and manage brand calendar, campaigns, and promos.
• Analyze campaign performance and optimize for conversions.

Skills

Brand management

E-commerce marketing

Social media marketing

Coordination skills

TikTok marketing

Landing pages

Coordination skills

Pets passion

Tools

Facebook Ads

TikTok marketing

Job description

Overview

E-Commerce Brand Manager — Location: Onsite. Employment Type: Project-based (3 months minimum). Start Date: ASAP.

We’re launching a new pet care brand and we’re looking for a hands-on Brand Manager who can take the lead in bringing it to life. From product positioning to launch execution, you’ll own the full branding and go-to-market strategy. If you’re passionate about pets and know how to build brands that sell online, this is for you.

Responsibilities

• Develop the brand identity (logo, tone, packaging direction, storytelling, tagline)
• Plan and execute go-to-market strategy for the brand launch
• Manage landing page setup, social media content, and paid ad creatives (FB, TikTok, IG)
• Work closely with marketing, video editors, and graphic designers
• Oversee product presentation on selling platforms (e.g., Shopee, TikTok Shop, own site)
• Create and manage brand calendar, campaigns, and promos
• Analyze campaign performance and optimize for better conversions

Qualifications

• 2+ years experience in brand management, product launch, or e-commerce marketing
• Solid understanding of Philippine e-commerce trends, especially DTC and pet products
• Strong grasp of branding, storytelling, and visual marketing
• Experienced in Facebook Ads, TikTok marketing, and basic landing page structure
• Excellent coordination skills with creatives and product teams
• Passion for pets is a big plus