Brand Marketing Head

Private Advertiser; San Juan; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a strategic Brand Manager to lead brand storytelling, product positioning, and consumer insights across digital and offline channels. You will shape campaigns, coordinate launches, and ensure cohesive brand identity at every customer touchpoint.

You will collaborate with marketing, product, sales, and creative teams to translate market data into actionable brand strategies that drive growth and meaningful brand experiences for our wellness and

Qualifications

• Experience developing brand strategies aligned with business goals.
• Ability to translate insights into campaigns and messaging.

Responsibilities

• Develop and implement brand strategies aligned with objectives.
• Lead end-to-end product launches and cross-team campaigns.
• Conduct market research to identify trends and consumer insights.
• Oversee brand messaging across social media, PR, and retail.
• Drive digital and e-commerce brand management across channels.
• Develop annual and quarterly brand plans and measure KPIs.

Skills

Brand strategy

Product positioning

Market research

Campaign management

Job description

If you are passionate about brand storytelling, product innovation, consumer insights, and building meaningful brand experiences, we’d love to have you on our team!

Key Responsibilities

1. Brand Strategy & Product Positioning

• Develop and implement brand strategies aligned with company objectives, market opportunities, and brand identity.

• Create compelling product stories, unique selling propositions (USPs), and positioning rooted in the brand’s heritage, mission, and values.

• Define and refine target markets and customer profiles based on consumer behavior, lifestyle, and market insights.

• Ensure consistent brand messaging, tone, and visual identity across all touchpoints.

2. Product Launch & Campaign Management

• Lead end-to-end product launch planning and coordinate with product development, marketing, sales, and logistics teams.

• Develop and execute brand and product campaigns across online and offline channels.

• Coordinate with internal teams and external partners to ensure timely and cohesive campaign execution.

• Monitor campaign performance and implement improvements based on results and audience response.

3. Market Research & Consumer Insights

• Conduct market research to identify industry trends, competitor activities, and evolving consumer preferences.

• Analyze market opportunities and consumer insights to strengthen brand positioning and relevance.

• Translate research findings into actionable brand strategies and marketing initiatives.

4. Brand Communications & Creative Direction

• Oversee brand messaging and communications across social media, websites, PR, retail, and other channels.

• Collaborate with creative, content, design, and visual merchandising teams to ensure alignment with brand guidelines.

• Provide creative direction for photo and video shoots, content production, packaging, and promotional materials.

• Maintain a consistent brand experience across retail, digital, and customer touchpoints.

5. Digital & E-Commerce Brand Management

• Drive brand presence across websites, social media, and online marketplaces, including Shopee, Lazada, TikTok Shop, and Shopify.

• Oversee online merchandising, product content, and digital storytelling to strengthen brand visibility and customer engagement.

• Coordinate digital advertising, influencer collaborations, and online promotional campaigns.

• Monitor e-commerce performance, including traffic, conversion rates, sales trends, and customer behavior.

• Work with logistics and customer service teams to ensure a seamless online customer experience.

6. Brand Performance & Strategic Planning

• Develop annual and quarterly brand plans, campaign concepts, and marketing initiatives.

• Monitor brand and campaign KPIs and assess performance against business objectives.

• Identify opportunities to strengthen brand awareness, customer loyalty, and overall brand perception.

• Ensure branding initiatives support the company's long-term growth and marketing goals.

Be part of a proudly Filipino wellness and beauty brand and help shape our brand identity, create compelling product stories, and deliver meaningful experiences to our customers!