Digital Marketing and E-Commerce Specialist

World Class Concepts Corp.; Philippines; On-site; PHP 480,000 - 720,000; Full time

Job summary

World Class Concepts Corp. is seeking an experienced Digital Marketing & E-commerce Specialist to manage online marketplaces, optimize listings, pricing, and promotions across Shopee, Lazada, TikTok Shop, and more.

You will develop digital marketing campaigns, coordinate content and visuals, monitor performance, and collaborate with Sales, Inventory, Finance, and Product teams to drive growth and customer engagement.

Qualifications

• Experience in digital marketing, social media, e-commerce, or marketplace management.
• Knowledge of digital advertising and analytics.
• Strong communication and organizational skills.
• Content creation, basic graphic/video editing, copywriting, GA/Meta Business Suite, marketplace platforms, and Excel/Google Sheets.

Responsibilities

• Manage and monitor Shopee, Lazada, TikTok Shop, website and other online marketplaces.
• Monitor product listings, pricing, promotions, availability, and marketplace performance.
• Develop and implement digital marketing and promotional campaigns.
• Manage social media accounts, including content planning, posting, engagement, and trend monitoring.
• Coordinate photos, videos, reels, promotional materials, newsletters, and event content.
• Monitor online sales, traffic, conversion, advertising, and campaign performance and prepare reports.
• Handle/monitor customer inquiries, reviews, ratings, and concerns.
• Coordinate with Sales, Inventory/Warehouse, Purchasing, Finance, Product, and Operations teams.
• Identify opportunities to increase sales, improve product visibility, generate customers, and improve marketplace performance.

Skills

Digital marketing

Social media

E-commerce

Marketplace management

Google Analytics

Meta Business Suite

Content creation

Copywriting

Excel/Google Sheets

Tools

Instagram Reels/Video editing

Marketplace platforms

Job description

Job description:

Key Responsibilities:

• Manage and monitor Shopee, Lazada, TikTok Shop, website, and other online marketplaces.

• Monitor product listings, pricing, promotions, availability, and marketplace performance.

• Develop and implement digital marketing and promotional campaigns.

• Manage social media accounts, including content planning, posting, engagement, and trend monitoring.

• Coordinate photos, videos, reels, promotional materials, newsletters, and event content.

• Monitor online sales, traffic, conversion, advertising, and campaign performance and prepare reports.

• Handle/monitor customer inquiries, reviews, ratings, and concerns.

• Coordinate with Sales, Inventory/Warehouse, Purchasing, Finance, Product, and Operations teams.

• Identify opportunities to increase sales, improve product visibility, generate customers, and improve marketplace performance.

Main KPIs:

• E-commerce sales growth and target achievement

• Conversion rate and online traffic

• Social media engagement/growth

• ROAS and campaign performance

• Product listing accuracy

• Customer response time and ratings

• Marketplace performance

• New customer/lead generation

Qualifications/Skills:

Experience in digital marketing, social media, e-commerce, or marketplace management; knowledge of digital advertising and analytics; good communication and organizational skills; plus skills in content creation, basic graphic/video editing, copywriting, Google Analytics/Meta Business Suite, marketplace platforms, and Excel/Google Sheets.