Job Overview
The E-Commerce Operations Associate is responsible for managing the day-to-day operations of Wonder Maker Group's e-commerce business across Shopee, Lazada, TikTok Shop, and other digital marketplaces. This role ensures seamless execution of marketplace operations, campaign readiness, inventory coordination, pricing strategies, customer service operations, and livestream support to maximize sales performance and operational efficiency.
Working closely with E-Commerce Marketing, Brand, Supply Chain, Warehouse, Customer Service, Livestream, Performance Marketing, and Marketplace partners, the E-Commerce Operations Specialist ensures every campaign, product launch, and daily operation is executed accurately and efficiently while driving continuous business growth.
Job Responsibilities
E-Commerce Operations
- Manage day-to-day marketplace operations across Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
- Create and maintain product listings, ensuring accurate product information, pricing, images, and ERP integration.
- Monitor store health metrics, including late shipment rate, cancellation rate, violations, and seller performance, and implement corrective actions when necessary.
- Coordinate with Warehouse and Supply Chain teams to ensure inventory accuracy and timely replenishment across all sales channels.
Campaign Operations
- Execute end-to-end marketplace campaigns, including mega-sale events, double-day campaigns, payday promotions, flash sales, and product launches.
- Develop and implement pricing strategies, promotional mechanics, bundles, vouchers, and merchandising plans to maximize sales and profitability.
- Coordinate campaign timelines with cross-functional teams to ensure operational readiness before launch.
Livestream & Commercial Operations
- Coordinate livestream schedules, promotional mechanics, product sequencing, scripts, and offer execution.
- Monitor livestream sales performance and recommend improvements to increase engagement, conversion, and daily sales targets.
- Collaborate with hosts, KOLs, affiliates, and creative teams to support successful livestream campaigns.
Customer Experience & Operations
- Oversee Customer Service Representatives (CSR) by monitoring inquiry response quality, chat broadcasts, customer satisfaction, and adherence to service standards.
- Ensure timely resolution of operational issues affecting customers and marketplace performance.
- Improve operational workflows that enhance customer experience and order fulfillment.
Reporting & Performance Analysis
- Monitor operational KPIs, campaign performance, inventory movement, and sales trends.
- Develop sales forecasts, inventory planning reports, and campaign performance summaries.
- Analyze operational data to identify risks, inefficiencies, and opportunities for process improvement.
Cross-Functional Collaboration
- Partner with Brand, Marketing, Performance Marketing, Supply Chain, Warehouse, Finance, Creative, and Marketplace teams to ensure smooth execution of business initiatives.
- Coordinate with external platform representatives and business partners regarding campaigns, platform updates, and operational concerns.
- Continuously improve workflows, SOPs, and operational processes that support business growth.
Qualifications
- Bachelor's degree in Business Administration, Marketing, E-Commerce, Supply Chain, Industrial Engineering, or a related field.
- Minimum of 1-2 years of experience in E-Commerce Operations, Marketplace Operations, or Digital Commerce.
- Strong experience managing Shopee, Lazada, and TikTok Shop operations, campaigns, and platform tools.
- Solid understanding of marketplace campaign mechanics, pricing strategies, merchandising, inventory management, and seller performance metrics.
- Experience coordinating with Warehouse, Supply Chain, Customer Service, Marketing, and Brand teams.
- Advanced proficiency in Microsoft Excel or Google Sheets (Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, logical formulas, and reporting).
- Strong analytical and problem-solving skills with the ability to interpret operational and sales data.
- Excellent communication and stakeholder management skills with the ability to work effectively across multiple departments and external platform partners.
- Highly organized, detail-oriented, and capable of managing multiple campaigns and operational priorities simultaneously.
- Proactive, growth-oriented, and able to anticipate operational risks while implementing effective solutions.
- Experience in Beauty, Personal Care, FMCG, Retail, or E-Commerce industries is highly preferred.