E-commerce Marketing & Affiliate Specialist

EXIMZ PHILIPPINES INC.; Philippines; On-site; PHP 279,000 - 290,000; Full time

Benefits offered by this job

Transportation allowance ₱2,000/month

13th month pay

SSS, PhilHealth, Pag-IBIG

Career growth opportunities

Job summary

EXIMZ PHILIPPINES INC. is hiring an E-commerce Marketing & Affiliate Specialist to build a Korean beauty brand from 0-to-1 in the Philippines.

You will drive brand-building across TikTok Shop, Shopee, and Lazada, manage paid campaigns, grow an affiliate network, and coordinate live-selling programs. The role requires hands-on execution, content planning, performance analysis, and the ability to scale the business from the ground up.

Qualifications

• Experience in e-commerce marketing on regional platforms.
• Experience with campaigns and promotions planning.
• Ability to manage affiliates, creators, and influencers.
• Familiarity with live-selling planning and coordination.
• Basic content creation/editing skills using Canva/CapCut.

Responsibilities

• Develop and execute marketing strategies for the Philippine cosmetics market.
• Build brand identity and online presence from the ground up.
• Plan campaigns, promotions, and platform events.
• Identify traffic, engagement, and conversion opportunities.
• Coordinate live-selling campaigns and scripts.
• Track e-commerce metrics and derive actionable insights.

Skills

E-commerce marketing

TikTok Shop

Shopee

Lazada

Campaign planning

Paid ads

Affiliate management

Live-selling planning

Content creation

Analytics

Brand building

Tools

Canva

CapCut

Job description

E-commerce Marketing & Affiliate Specialist

Location: Chino Roces, Makati City
Salary: ₱25,000–₱26,000/month, depending on experience
Transportation Allowance: ₱2,000/month

About the Role

We're launching a new Korean cosmetic brand in the Philippines, and we're looking for a hands‑on E-commerce Marketing & Affiliate Specialist to help build the brand from 0-to-1.

This role is ideal for someone who understands how to turn a new brand into a growing e-commerce business. You'll work across TikTok Shop, Shopee, and Lazada, focusing on brand building, marketing campaigns, paid ads, affiliate and creator partnerships, content, and e-commerce performance.

You'll also be responsible for planning and coordinating our live‑selling activities — including campaign planning, product selection, promotions, seller coordination, scripts/talking points, and performance analysis. You don't need to be the live seller yourself, but you should understand how to plan and execute a successful live‑selling campaign.

Key Responsibilities

E-commerce Marketing & Brand Building

• Develop and execute e-commerce marketing strategies for the Philippine cosmetic market

• Help build the brand's identity, awareness, and online presence from the ground up

• Develop marketing plans for product launches, seasonal campaigns, and platform events

• Identify opportunities to grow traffic, engagement, conversion, and sales

• Monitor competitors and K-beauty trends to identify new opportunities

Campaigns & Paid Ads

• Plan and execute e-commerce campaigns and promotions

• Manage vouchers, bundles, discounts, platform campaigns, and launch activities

• Set up, monitor, and optimize paid advertising campaigns on e-commerce platforms and social media

• Monitor ad performance and adjust campaigns based on results

• Work with the team to align marketing campaigns with sales objectives

Affiliate & Creator Management

• Build our affiliate and creator network from scratch

• Research and recruit relevant TikTok creators, influencers, and affiliates

• Coordinate product seeding and creator campaigns

• Provide affiliates with campaign briefs, product information, selling points, and promotional materials

• Monitor affiliate performance and identify high‑performing creators

• Build and maintain relationships with valuable affiliate partners

• Develop strategies to increase affiliate‑generated sales

Live‑Selling Planning & Coordination

• Develop live‑selling strategies aligned with product launches and campaigns

• Plan live‑selling schedules, products, promotions, and sales targets

• Coordinate with freelance, outsourced, or in‑house live sellers

• Prepare product talking points, key selling messages, offers, and basic live scripts

• Coordinate products, vouchers, bundles, and promotional mechanics for livestreams

• Monitor live‑selling performance and identify opportunities for improvement

• Analyze livestream results and use insights to improve future sessions

You are not required to be the live seller yourself. The focus is on being able to plan, coordinate, and execute the live‑selling strategy.

Content & Basic Editing

• Develop content ideas for TikTok and other social/e-commerce channels

• Create basic marketing materials and short‑form videos

• Edit simple videos using Canva, CapCut, or similar tools

• Coordinate content with affiliates, creators, and live sellers

• Ensure content is aligned with the brand and campaign objectives

E-commerce Analytics

• Track and analyze key e-commerce metrics such as:

  • GMV and sales

  • Traffic and reach

  • CTR

  • Add‑to‑cart rate

  • Conversion rate

  • ROAS

  • Affiliate sales and performance

  • Product performance

• Identify what is working and what needs improvement

• Turn data into actionable marketing and sales strategies

• Prepare regular performance reports and recommendations

About You

We're looking for someone who is:

• Experienced in e-commerce marketing, preferably with TikTok Shop, Shopee, Lazada, or similar platforms

• Experienced in planning and executing marketing campaigns and promotions

• Comfortable managing or coordinating affiliates, influencers, and content creators

• Experienced with paid advertising on e-commerce platforms and/or social media

• Comfortable reading and analyzing e-commerce and advertising metrics

• Strong in marketing strategy and brand building

• Able to plan and coordinate live‑selling campaigns

• Comfortable working with freelance or outsourced live sellers

• Has basic content creation and editing skills using Canva, CapCut, or similar tools

• Organized and able to manage multiple campaigns, creators, and deadlines

• Proactive, resourceful, and comfortable building processes from scratch

• Takes ownership and follows through until the job is completed

• Experience in beauty, cosmetics or K‑beauty is a strong advantage

What Success Looks Like

In your first months, you'll help us:

• Establish the brand's presence across major e-commerce platforms

• Build our initial affiliate and creator network

• Generate early reviews and user‑generated content

• Launch and optimize our first marketing campaigns

• Build a repeatable affiliate acquisition and management process

• Establish an effective live‑selling strategy and network of sellers

• Identify which products, creators, campaigns, and ads generate the best results

• Turn initial awareness and traffic into consistent e-commerce sales

Benefits

• ₱25,000–₱26,000/month, depending on experience

• ₱2,000/month transportation allowance

• 20 usable leaves per year — 10 vacation + 10 sick

• SSS, PhilHealth, and Pag‑IBIG

• Mandated 13th month pay

• Continuous learning and skills development

• Opportunity to be part of launching a Korean beauty brand from 0-to-1

• Real opportunity for career growth as the brand scales

• Opportunity to eventually build and lead your own e‑commerce marketing, affiliate, and live‑selling team