Driver Acquisition Director

GSM - Green SM; Metro Manila; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

GreenGSM in the Philippines is seeking a strategic head for Driver Acquisition to drive nationwide recruitment for driver-partners, aligning with fleet utilization and expansion targets at cost and speed.

The role leads strategy, channel diversification, and governance across sourcing, onboarding, and compliance, ensuring data-driven performance and cross-functional collaboration with Operations, Fleet, and Finance. Fluency in English required; willingness to travel nationally.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA a plus.
• 7+ years leading teams in blue-collar talent acquisition.
• Experience in ride-hailing, taxi, logistics, or large field-force.
• Strong leadership, stakeholder management, and cross-functional influencing skills.
• Fluent English; Filipino strongly preferred; willingness to travel nationally.

Responsibilities

• Own nationwide driver acquisition strategy and translate growth targets into monthly and quarterly hiring plans by city and depot.
• Forecast driver supply needs in partnership with Operations and Fleet, considering seasonality and new-city launches.
• Manage driver acquisition budget, cost-per-hire targets, and channel investment mix.
• Lead, coach, and scale the driver recruitment team; set targets and develop capability.
• Develop sourcing channels and position GreenGSM as employer of choice for professional drivers, emphasizing EV and stable earnings.
• Define screening, onboarding, and compliance requirements and ensure labor-code compliance.

Job description

To lead the Driver Acquisition Department of GreenGSM in Philippines: the strategy, team leadership, channels, processes. etc. that deliver a sufficient, high-quality, and compliant supply of driver-partners to meet fleet utilization and nationwide expansion targets, at the right cost & speed.

Responsibilities:

1. Driver Recruitment Strategy & Workforce Planning

• Own the nation-wide driver acquisition strategy and translate fleet growth and utilization targets into monthly and quarterly hiring plans by city and depot.
• Forecast driver supply needs in partnership with Operations and Fleet, accounting for seasonality, attrition, and new-city launches.
• Set and manage the driver acquisition budget, cost-per-hire targets, and channel investment mix.

2. Team Leadership & Capability Building

• Lead, coach, and scale the driver recruitment team (Driver Acquisition Managers, recruiters, and field/onboarding staff).
• Set individual and team targets, review performance, and build the capability and headcount structure needed to support expansion.
• Instill a data-driven, candidate-experience-first recruiting culture.

3. Sourcing, Channels & Employer Positioning

• Develop and diversify sourcing channels: field/on-ground activation, referrals, competitor conversion, driver communities, Viber/FB social groups, TPO/agency partnerships, depot walk-ins, etc.
• Position Green SM as the employer/partner of choice for professional drivers, emphasizing EV, stable earnings, and support.
• Own the driver-facing recruitment funnel and conversion optimization across all channels.

4. Screening, Onboarding & Compliance

• Define and standardize screening, documentary, and background-check requirements (Professional Driver's License, NBI/police clearance, driving assessment, medical).
• Ensure full compliance with the Philippine Labor Code, LTFRB / TNVS and taxi franchising requirements, and data-privacy regulations across all recruitment activity.
• Partner with Training and Operations for a smooth hire-to-deployment handover and fast time-to-first-trip.

5. Stakeholder & Cross-functional Management

• Serve as the recruitment counterpart to Operations, Fleet, Depot, Training, and Finance, aligning supply plans with operational demand.
• Coordinate within the matrixed governance structure (HRBP, DOA approval chains, and Vietnamese parent-company oversight) and report progress to senior leadership.
• Build and own the driver recruitment dashboard: funnel metrics, cost, time-to-onboard, source effectiveness, and early attrition.
• Use data to reallocate budget, retire underperforming channels, and continuously improve the recruitment process.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
• Core expertise lies in blue-collar talent acquisition, including 7+ years leading teams, with strong exposure to high-volume, field, driver recruitment.
• Experience in ride-hailing, taxi, logistics, transport, gig-economy, or large-scale field-force.
• Proven ability to build sourcing strategies, online & offline activation, hit aggressive volume targets at a controlled cost-per-hire.
• Solid working knowledge of the Philippine Labor Code and LTFRB / TNVS driver and franchising requirements.
• Strong leadership, stakeholder management, and cross-functional influencing skills, ideally within a matrixed or multinational organization.
• Data-literate: comfortable owning recruitment metrics, budgets, and dashboards.
• Fluent English; Filipino strongly preferred. Willing to travel nationally.