DISTRIBUTOR SALES SUPERVISOR (Panay)

RAM Food Products Inc.; Capiz; On-site; PHP 360,000 - 600,000; Full time

Job summary

RAM Food Products Inc. is seeking a Distributor Sales Supervisor to lead a designated distributor territory in the Philippines. The role focuses on driving sales, expanding distribution, and boosting visibility across key channels through hands-on coaching of distributor sales personnel.

The ideal candidate will have 5+ years in distributor sales, strong leadership and negotiation skills, and the readiness to travel to cover assigned areas and align with finance and supply chain teams.

Qualifications

• Minimum 5 years of distributor sales experience.
• Excellent people management and negotiation skills.
• Ability to work with distributor cross-functional teams including finance and supply chain.
• Willingness to travel as required.

Responsibilities

• Achieve sales target for the assigned territory based on monthly, quarterly and annual plan
• Increase distribution, availability, coverage and visibility of SKUs in key channels especially downline
• Coach distributor sales personnel to maximize growth potential in the area
• Drive productivity targets so at least 80% of the account universe purchases monthly
• Identify issues and opportunities that will drive sales growth and take action
• Review territory plan monthly with distributor owner and management team
• Spend 90% of time in the field coaching distributor sales personnel and spotting opportunities
• Propose effective route to market model to maximize territory saturation
• Ensure sales and distribution statistics are prepared, analyzed, interpreted, and communicated
• Report directly to Regional Distributor Manager

Skills

FMCG experience

Sales leadership

Distributor management

Negotiation

People management

Execution & operations

Travel readiness

Job description

Purpose of the position:

The Distributor Sales Supervisor is responsible for an assigned distributor territory coverage to achieve the sales target, distribution, visibility, and saturation of all covered stores. As a leader, the Distributor Sales Supervisor will train, motivate, and guide the Distributor Sales Personnel in maximizing the growth potential of the area.

Key responsibilities:

• Achieve sales target for the assigned territory based on monthly, quarterly and annual plan
• Increase distribution, availability, coverage and visibility of skus in key channels especially downline
• Execute and operationalize effectively the turnover of directly covered stores into distributor coverage and drive improvement in frequency of visit and purchase of these stores
• Drive achievement of productivity targets in the trade area ensuring that at least 80% of the account universe purchases monthly
• Identify issues and opportunities that will drive sales growth and take action proactively
• Review territory plan on a monthly basis and assess distributor operational capabilities through Business Reviews with the distributor owner and management team
• Spend 90% of time in the field coaching distributor sales personnel and spotting opportunities
• Propose effective route to market model to maximize territory saturation
• Ensure that sales and distribution statistics are properly prepared, analyzed, interpreted, and communicated to the team including competitive activity reports
• Will report directly to Regional Distributor Manager

Qualifications, knowledge, skills required:

• FMCG experience is a must, with strong sales leadership role, focused on managing distributor.
• Minimum 5 years of strong distributor sales experience with a track record of achieving sales target.
• Excellent people management and good negotiation skills.
• Ability to work smoothly with distributor cross functional teams including finance and supply chain.
• Strong in execution and operations, communication skills and analytical abilities.
• Highly familiar with the area and willingness to travel as required.