Director, Marketing Intelligence & AI-Driven Growth

Freshworks; San Mateo; On-site; PHP 15,692,000 - 19,385,000; Full time

Job summary

Freshworks seeks a Senior Director of Marketing Intelligence & Decision Science to lead the evolution of marketing measurement and performance analytics. You will modernize frameworks, build scalable data infrastructure, and enable faster, smarter decision-making across GTM teams.

You will partner with Marketing, Sales, Finance, RevOps, and IT to shape the future operating model for GTM intelligence and performance.

Qualifications

• 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, BI or related disciplines within complex B2B SaaS or enterprise tech environments.
• Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations.
• Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting.
• Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans.

Responsibilities

• Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution.
• Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles.
• Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations.
• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks.
• Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM.

Skills

Marketing analytics

Revenue intelligence

Decision science

GTM strategy

Business intelligence

Tools

CRM

MAP

BI

CDP

Data warehouse

AI platforms

Job description

Freshworks seeks a Senior Director of Marketing Intelligence & Decision Science to lead the evolution of marketing measurement and performance analytics. You will modernize frameworks, build scalable data infrastructure, and enable faster, smarter decision-making across GTM teams.

You will partner with Marketing, Sales, Finance, RevOps, and IT to shape the future operating model for GTM intelligence and performance.