Strategic Marketing Officer

BDO Unibank; Metro Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

BDO Unibank, Inc. is the Philippines’ leading full-service bank, driving easy and reliable financial services.

The Strategic Marketing Officer will support the marketing strategy for BDO Remit, generating ideas and developing integrated initiatives while translating business objectives into compelling communications across digital and offline channels. The role emphasizes brand positioning, product awareness, and adoption, with collaboration across Media, Product, and external partners to ensure

Qualifications

• 3 to 5 years of experience in marketing, brand management, content marketing, digital marketing, advertising, or communications.

Responsibilities

• Support the development of integrated marketing strategies aligned with business and brand objectives.
• Generate campaign concepts, marketing initiatives and content ideas grounded in market trends and business opportunities.
• Develop strategic communication frameworks, messaging and content that effectively translate product benefits into customer value.
• Coordinate with Media, Product, and external partners to ensure timely and effective campaign execution.
• Partner with internal business units to develop integrated marketing initiatives and cross-sell communication opportunities.
• Manages marketing content calendar and oversee timely rollout of campaigns across multiple touchpoints.

Skills

Marketing

Content creation

Brand management

Education

College degree in Marketing, Communications, Advertising, Business Management, Journalism or related field

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Strategic Marketing Officer supports development and execution of BDO Remit’s marketing strategy by generating campaign ideas, developing integrated marketing initiatives and translating business objectives into compelling communications. The Strategic Marketing Officer also needs to develop strategic content across digital and offline channels to strengthen brand positioning and drive product awareness and adoption.

Key Responsibilities:

• Support the development of integrated marketing strategies aligned with business and brand objectives
• Generate campaign concepts, marketing initiatives and content ideas grounded in market trends and business opportunities.
• Develop strategic communication frameworks, messaging and content that effectively translate product benefits into customer value
• Coordinate with Media, Product, and external partners to ensure timely and effective campaign execution
• Partner with internal business units to develop integrated marketing initiatives and cross-sell communication opportunities
• Manages marketing content calendar and oversee timely rollout of campaigns across multiple touchpoints

Qualifications:

• College degree in Marketing, Communications, Advertising, Business Management, Journalism or related field.
• 3 to 5 years of experience in marketing, brand management, content marketing, digital marketing, advertising, or communications
• Must be willing to work onsite and be assigned in Ortigas.