Digital Media Specialist Wanted | SEO, Google Ads and Meta Ads

JM Lead Co; Manila; On-site; PHP 446,000 - 725,000; Full time

Job summary

JM Lead Co seeks a Digital Media Specialist to drive SEO, Google Ads, and Meta Ads for Australian service businesses. The role plans strategies, executes campaigns across three channels, and explains results to clients.

You will audit sites, optimize local SEO, manage profiles, build lead gen campaigns, and ensure accurate conversion tracking while reporting on outcomes.

Qualifications

• Hands on experience delivering results for Australian businesses.
• Strong knowledge of SEO, Google Ads and Meta Ads with ability to explain strengths.
• Experience with Google Ads, Meta Ads Manager, GA4, Google Search Console and Google Tag Manager.
• A practical understanding of landing pages and what makes someone enquire.
• Clear communication, reliable follow through and honest reporting.
• Experience with trades, commercial services or other local service businesses is useful.

Responsibilities

• Audit websites and research what Australian customers search for; improve service and location pages; manage local SEO and Google Business Profiles; use Google Search Console to identify opportunities.
• Build and manage lead generation campaigns; research keywords; write ads; review search terms; manage budgets; optimize landing pages.
• Plan and manage Facebook and Instagram campaigns; test audiences, offers, copy and creative; improve enquiry quality.
• Set up and check conversion tracking for forms and calls.
• Report on qualified leads, booked appointments and cost per result; recommend changes.

Skills

SEO

Google Ads

Meta Ads

GA4

Google Search Console

Google Tag Manager

Local SEO

Landing pages

Ad copy

Reporting

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

Google Tag Manager

Facebook/Instagram Ads Manager

Job description

Digital Media Specialist Wanted | SEO, Google Ads and Meta Ads

JM Lead Co is looking for a digital media specialist who can help Australian service businesses generate more qualified enquiries and booked appointments. You need to be confident across all three areas: SEO, Google Ads and Meta Ads. You will plan the strategy, carry out the work and explain what the results mean for each client.

Key responsibilities

Audit websites, research what Australian customers are searching for, improve service and location pages, manage local SEO and Google Business Profiles, and use Google Search Console to identify opportunities

Build and manage lead generation campaigns, research keywords, write ads, review search terms, manage budgets and improve landing pages

Plan and manage Facebook and Instagram campaigns, test audiences, offers, copy and creative, and improve the quality of enquiries

Set up and check conversion tracking for forms and calls

Report on useful outcomes, including qualified leads, booked appointments and cost per result, then recommend what to change next

About you

Hands on experience delivering results for Australian businesses

Strong knowledge of all three channels, with the ability to explain where you are strongest

Experience with Google Ads, Meta Ads Manager, GA4, Google Search Console and Google Tag Manager

A practical understanding of landing pages and what makes someone enquire

Clear communication, reliable follow through and honest reporting

Experience with trades, commercial services or other local service businesses would be especially useful