Senior Digital Marketing Specialist

Kinect Incorporated; Manila; On-site; PHP 2,457,002 - 3,685,503; Full time

Job summary

Kinect Incorporated is seeking a hands-on senior digital marketing professional based in Manila, Philippines. This role involves developing and executing marketing strategies specifically for the Australian market, focusing on social media content, SEO/SEM performance, and digital advertising.

The ideal candidate will have over 5 years of experience in digital marketing, strong analytical skills, and proficiency with relevant tools to enhance brand visibility and engagement.

Qualifications

• 5+ years’ experience in digital marketing, ideally in the Australian market.
• Proven track record in managing social media, Google Ads, and SEO/SEM.
• Excellent copywriting and communication skills.

Responsibilities

• Plan and execute social media campaigns on various platforms.
• Develop strategies to increase website traffic and conversions.
• Manage digital advertising and online promotions.

Skills

Digital marketing experience

Social media management

SEO/SEM knowledge

Analytical skills

Copywriting skills

Tools

Google Analytics

Meta Business Suite

SEMrush

WordPress

Job description

Job Description:

This is a hands‑on senior position responsible for developing and executing digital marketing strategies tailored to the Australian market. You'll oversee social media content, SEO/SEM performance, digital advertising, and online promotions to ensure our brand stands out and reaches the right audiences.

Main Duties and Responsibilities:

• Plan, execute, and manage social media campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Develop and implement strategies to increase website traffic, leads, and conversions.
• Manage Google Ads, Meta Ads, and SEO initiatives, ensuring maximum ROI and alignment with business goals.
• Create engaging, on-brand content for digital channels, including posts, blogs, and email newsletters.
• Analyze digital performance data, prepare monthly reports, and recommend actionable improvements.
• Collaborate with designers, content creators, and other marketing team members to deliver consistent messaging.
• Stay updated with the latest digital marketing trends, tools, and best practices in Australia.

Requirements:

• 5+ years’ experience in digital marketing, ideally within the Australian market.
• Proven track record in social media management, Google Ads, and SEO/SEM.
• Strong analytical skills and proficiency in tools such as Google Analytics, Meta Business Suite, and SEMrush.
• Excellent copywriting and communication skills with attention to brand voice and tone.
• Experience with website CMS WordPress.
• Ability to manage multiple campaigns and priorities in a fast‑paced environment.
• Strategic mindset with a hands‑on approach to execution.