Digital Media Specialist — Hybrid Campaigns & Growth

MicroSourcing International; Pasay; Hybrid; PHP 335,000 - 603,000; Full time

Benefits offered by this job

Above-market compensation

Healthcare coverage on day one (and on

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing in Pasay City is seeking a Digital Media Specialist to collaborate with account management and media buying teams on clients' media strategy and reporting.

You will create and execute digital media campaigns, set up UTM tracking, review analytics, allocate budgets, and optimize campaigns to achieve client goals. The role offers a hybrid work setup and opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing or a related field is required.
• 1–2 years of experience in traditional and/or digital marketing required.
• Proficient in Microsoft Excel and PowerPoint.
• Experience at an advertising agency managing retail clients and working with DSPs is a strong plus.

Responsibilities

• Collaborate with account management and media buying team on clients' media strategy.
• Create, present, and execute digital media marketing strategies, including setting up UTM tracking.
• Review analytic data to identify opportunities and tactics.
• Define proper targeting segmentation and strategy for campaigns.
• Provide recommendations on budget allocation.
• Assess potential traffic sources and new media opportunities.
• Oversee and optimize campaigns.
• Monitor campaign performance and make adjustments.
• Analyze results data to ensure campaigns meet client/agency goals.
• Develop and maintain customized reporting based on each client's goals and KPIs.

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

PowerPoint

DSPs

Job description

MicroSourcing in Pasay City is seeking a Digital Media Specialist to collaborate with account management and media buying teams on clients' media strategy and reporting.

You will create and execute digital media campaigns, set up UTM tracking, review analytics, allocate budgets, and optimize campaigns to achieve client goals. The role offers a hybrid work setup and opportunities for growth.