Digital Media Buyer

Omnicom Media; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Omnicom Media Group in Manila is seeking a Digital Media Buyer to manage digital advertising campaigns, from setup to reporting. You will work with clients and internal teams to ensure campaigns achieve target KPIs across multiple platforms.

The role emphasizes data-driven optimization, QA, and staying current with industry trends. A bachelor's degree and 2+ years' experience in digital ad operations are preferred. This is a full-time on-site position in Metro Manila.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications.
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.

Responsibilities

• Campaign Setup and Trafficking across multiple platforms.
• Set up and manage campaigns on Meta, TikTok, Google Ad Manager, DV360, Teads, CM360, IAS, and DoubleVerify.
• Implement, test, and troubleshoot tracking pixels and tags.
• Monitor performance and optimize results in real time.
• Identify and troubleshoot delivery issues to minimize downtime.
• Ensure campaigns meet client goals and KPIs using data insights.
• Generate regular performance reports with actionable insights.
• Collaborate with client servicing teams and clients for updates.

Skills

Campaign management

Data analysis

Communication

Cross-functional collaboration

Digital advertising

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

Teads

CM360

IAS

DoubleVerify

Job description

For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

Why Work with Us?

Join a forward-thinking team dedicated to creativity, innovation, and continuous growth. At our company, your insights and optimizations play a crucial role in driving the success of both our clients and our organization. We provide access to cutting-edge tools and the latest industry insights in digital advertising and ad tech, enabling you to stay at the forefront of the field and make a meaningful impact.

What to Expect

Immerse yourself in a fast-paced environment where you’ll manage multiple campaigns across diverse platforms and tackle new challenges daily. With defined KPIs and regular feedback, you’ll have clear guidance to meet goals and enhance your skills.

Job Description

The Digital Media Buyer plays a key role in the success of digital advertising campaigns by overseeing campaign setup, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

• Campaign Setup and Trafficking
• Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).
• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.
• Campaign Monitoring and Optimization
• Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time.
• Identify and troubleshoot any delivery issues, working proactively to minimize downtime.
• Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.
• Reporting and Analysis
• Generate regular performance reports and provide actionable insights to improve future campaigns.
• Weekly, Monthly, Mid-campaign report
• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.
• Collaboration and Communication
• Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.
• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.
• Compliance and Quality Assurance
• Ensure all ads meet industry standards and platform policies, maintaining compliance and protecting client reputation.
• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you’re a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we’d love to have you join our team as a Digital Media Buyer!

• A bachelor’s degree holder in Marketing, Advertising, Communications
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.