Digital Planner/Buyer

Omnicom Media; Metro Manila; On-site; PHP 391,000 - 558,000; Full time

Job summary

Omnicom Media Group seeks a Digital Buyer to support the full digital media cycle from planning to optimization. You will work with the Digital Manager and ad operations specialists to manage campaigns and spend tracking.

Fresh graduates are welcome; training will be provided on digital media planning, buying platforms, and relevant tools, with opportunities to advance as you gain experience.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Media, or related field.
• 0–3 years of experience in digital media, advertising, marketing, e-commerce, or related field; fresh graduates welcome.
• Internships or projects in digital marketing beneficial but not required.
• Basic understanding of Meta, Google, TikTok, YouTube and programmatic platforms.
• Willingness to learn digital media planning, buying, and optimization; comfortable with numbers and performance metrics.

Responsibilities

• Contribute to the development of holistic digital media plans across Social, Programmatic, Search, Video, Display, Rich Media, E-commerce, and other platforms.
• Support planning and execution of digital campaigns; progressively taking ownership.
• Assist in media negotiations and coordination with media/platform partners.
• Manage Campaign Estimates (CE), CE tracking, and monthly actualization.
• Develop and maintain media plans reflecting objectives, KPIs, audience insights, and research.
• Coordinate campaign materials with creative agencies and stakeholders.

Skills

Digital media planning

Media buying

Analytical

Excel/Sheets

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications/Business/Media

Tools

Meta Ads Manager

Google Ads

DV360

TikTok Ads Manager

YouTube Ads

Job description

For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

General Description

The Digital Buyer will work hand-in-hand with the Digital Manager, along with other ad operations specialists in managing all digital requirements of the unit

• The role will provide exposure to the full digital media cycle - from planning and media buying to campaign implementation, optimization, reporting, and post-campaign analysis. The prospective candidate will work closely with internal teams, clients, and media partners.
• For candidates with limited or no prior experience, training and coaching will be provided on digital media planning, buying platforms, campaign processes, and relevant tools.
• Develop proficiency in digital media platforms, tools, and software used for planning, buying, reporting, and campaign optimization. Also identify opportunities to leverage these tools, platforms, tech, and solutions to improve campaign effectiveness and efficiency.
• Reports directly to the Digital Manager and maintains accurate digital spend tracking and campaign documentation.

Media Responsibilities

Contribute to the development of holistic digital media plans across Social, Programmatic, Search, Video, Display, Rich Media, E-commerce, and other relevant platforms, based on campaign objectives, target audience, research, budget, creative requirements, and KPIs.

Support the planning and execution of digital campaigns, progressively taking ownership of assigned campaigns and platforms as experience develops.

Support digital campaign buying and implementation, including:

• Assist in media negotiations and coordination with media/platform partners
• Campaign Estimate (CE) management, including CE preparation, client alignment, CE tracking, and monthly actualization
• Develop and maintain media plans reflecting campaign objectives, KPIs, audience insights, research, and creative requirements
• Coordinate campaign materials and asset requirements with creative agencies, brand teams, and relevant stakeholders
• Conduct regular campaign monitoring, reporting, and optimization based on KPIs, budgets, timelines, and platform requirements
• Assist in post-buy analysis and reconciliation of campaign billing and invoices
• Coordinate with Finance on signed CEs, Certificates of Completion, cost encoding, invoicing, and payment status
• Support added-value negotiations and prepare added-value recaps for clients
• Maintain accurate campaign documentation, trackers, and status reports

Account Management Responsibilities

Build and maintain positive working relationships with clients, internal teams, media partners, and other stakeholders through timely, responsive, and professional communication.

Maintain visibility and accountability of:

• Ongoing projects, timelines, budgets, and invoices
• Digital trends and relevant consumer behavior developments
• Campaign status, issues, and required actions

Support the Client Service and Digital teams in client status meetings, media reviews, presentations, and campaign discussions.

Prepare campaign updates, competitive scans, digital insights, and supporting materials for client presentations and internal discussions.

Accurately manage and track client budgets through timely preparation of billing books, spend trackers, and accrual reports.

Take reasonable precautions to protect client investments by monitoring supplier/platform commitments and escalating potential delivery or billing issues promptly.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Media, or any related field.
• 0–3 years of experience in digital media, advertising, marketing, e-commerce, or a related field. Fresh graduates are welcome to apply.
• Prior internship, freelance, school work, or personal experience involving digital marketing, social media, e-commerce, analytics, or advertising is an advantage but not required.
• Basic understanding of digital platforms such as Meta, Google, TikTok, YouTube, programmatic, e-commerce platforms, or other digital media channels is an advantage.
• Willingness to learn digital media planning, buying, campaign management, analytics, and optimization.
• Comfortable working with numbers, spreadsheets, data, and performance metrics.
• Proficient in Microsoft Excel/Google Sheets and PowerPoint/Google Slides, or demonstrates willingness to develop these skills.
• Analytical and data-oriented, with ability to interpret information and identify key insights.
• Strong attention to detail, particularly when working with budgets, campaign specifications, timelines, and reports.
• Good communication and presentation skills, with ability to explain clearly and concisely.
• Organized. Able to manage multiple projects, deadlines, and stakeholders simultaneously.
• Proactive, curious, and willing to learn new digital platforms, tools, and technologies.
• Works collaboratively with clients, internal teams, media partners, and other stakeholders.
• Demonstrates problem-solving skills and ability to identify issues and escalates appropriately.
• Interest in digital media, technology, consumer behavior, advertising, and emerging trends.
• Able to work in a fast-paced environment and adapt to changing priorities.

Nice-to-Have Experience

The following are advantageous but not required:

• Experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, DV360, or other digital buying platforms
• Google, Meta, TikTok, or other digital marketing certifications

What You Will Learn

• Digital media planning and buying across Social, Search, Programmatic, Video, Display, and E-commerce platforms
• Campaign setup, implementation, monitoring, and optimization
• Media measurement, analytics, and performance reporting
• Budget management, billing, and campaign reconciliation
• Media negotiations and relationships with digital partners
• Client communication and presentation skills