Digital Ad Ops Specialist

Omnicom Media; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

Omnicom Media in Makati is seeking an Ad Operations Specialist to lead campaign setup, trafficking, and ongoing optimization. You will work with client teams to ensure campaigns meet KPIs, troubleshoot issues, and deliver proactive insights across multiple ad platforms.

Responsibilities include managing tracking, reporting, and quality assurance, while staying current with platform updates. This role emphasizes data-driven decisions and clear communication with clients.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Communications.
• 2+ years in digital ad operations or similar role.
• Proficient in major ad platforms and tracking/verification tools.
• Strong data analysis and KPI optimization skills.
• High accuracy in tracking, reporting and QA processes.
• Proactive and quick in resolving campaign issues.
• Clear, effective communication with internal teams and clients.

Responsibilities

• Campaign Setup and Trafficking across platforms (Meta, TikTok, Google, DV360, Teads, CM360, IAS, DoubleVerify).
• Monitor performance, analyze data, and optimize in real time.
• Generate regular performance reports and provide actionable insights.
• Collaborate with client servicing teams and clients for updates and guidance.
• Ensure ads meet industry standards and platform policies; perform QA.

Skills

Data analysis

KPI optimization

Campaign optimization

Quality assurance

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

Teads

CM360

IAS

DoubleVerify

Job description

The Ad Operations Specialist plays a key role in the success of digital advertising campaigns by overseeing campaign setups, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

1) Campaign Setup and Trafficking

• Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).
• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.

2) Campaign Monitoring and Optimization

• Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time.
• Identify and troubleshoot any delivery issues, working proactively to minimize downtime.
• Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.

3) Reporting and Analysis

• Generate regular performance reports and provide actionable insights to improve future campaigns.
• Weekly, Monthly, Mid-campaign report
• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.

4) Collaboration and Communication

• Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.
• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.

5) Compliance and Quality Assurance

• Ensure all ads meet industry standards and platform policies, maintain compliance and protect client reputation.
• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you’re a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we’d love to have you join our team as an Ad Operations Specialist!

• A bachelor’s degree holder in Marketing, Advertising, Communications
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.