Media Buyer & Creative Strategist

Zulay Kitchen; Mexico; On-site; MXN 420,000 - 640,000; Full time

Job summary

Zulay Kitchen is seeking a Media Buyer & Creative Strategist who owns the strategy, execution, and optimization of paid advertising across Meta, TikTok, and other platforms. You will analyze what works, turn data into creative briefs, and collaborate with our creative team to turn ideas into high-performing ads that drive sales.

If you are data-driven, creative, and curious, you’ll thrive partnering with content creators to test hooks and formats that resonate with our audiences.

Qualifications

• Experience managing paid ads campaigns across Meta and TikTok.
• Ability to analyze data, extract insights, and optimize ROAS.
• Collaborates with creative teams to shape compelling ads.

Responsibilities

• Own campaign setup, targeting, budgets, bidding, pacing.
• Monitor metrics like ROAS, CPA, CTR, CPM.
• Test audiences, placements, offers, and formats.
• Collaborate with designers and content creators.
• Develop a structured testing strategy for creatives.
• Stay updated on ad trends and platform changes.

Skills

Media buying

Campaign optimization

Data-driven

Creative strategy

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

We're looking for a Media Buyer & Creative Strategist who knows that great advertising is about more than pushing buttons in Ads Manager. You understand the relationship between creative, data, audiences, and performance—and you know how to turn those insights into campaigns that drive sales.

The Role

As our Media Buyer & Creative Strategist, you'll own the strategy, execution, and optimization of paid advertising while also helping shape the creative direction behind our ads. You'll analyze what's working, identify why it's working, develop new creative concepts to test, and work closely with our creative team, content creators, and other marketing partners to turn those ideas into high-performing ads. We're looking for someone who is data-driven, creative, curious, and obsessed with finding what makes customers click—and buy.

What You’ll Do

Media Buying & Campaign Management

• Manage and optimize paid advertising campaigns across Meta, TikTok, and other relevant platforms.
• Own campaign setup, targeting, budgets, bidding, pacing, and optimization.
• Monitor key performance metrics including ROAS, CPA, CTR, CPM, CVR, and spend.
• Identify opportunities to scale winning campaigns and quickly address underperforming campaigns.lass>
• Conduct audience, placement, offer, product, and campaign structure testing.
• Manage daily and weekly budget pacing to ensure spend aligns with revenue and profitability goals.
• Stay current on platform updates, advertising trends, and emerging paid media opportunities.

Creative Strategy

• Develop the creative strategy behind paid advertising campaigns.
• Identify high-performing hooks, messaging, product benefits, offers, formats, and angles.
• Analyze winning and losing creatives to understand why they performed.
• Turn performance data into clear, actionable creative briefs.
• Partner with graphic designers, video editors, content creators, and UGC creators to develop new ad concepts.
• Build a consistent pipeline of fresh creative concepts and testing opportunities.
• Help determine what types of content, messaging, and storytelling will resonate with different audiences.
• Stay on top of trends in UGC, short-form video, social media, and performance creative.

Testing & Optimization

• Develop and manage a structured creative testing strategy.
• Test hooks, headlines, thumbnails, messaging, CTAs, offers, formats, products, and audiences.
• Establish performance benchmarks and identify winning creative quickly.
• Scale winning concepts across campaigns and platforms.
• Continuously refresh creative to combat ad fatigue.
• Use performance insights to influence future creative strategy.

Analytics & Reporting

• Monitor campaign performance and identify trends, opportunities, and problems.
• Analyze performance by campaign, audience, product, creative, and funnel stage.
• Create regular performance reports and clearly communicate key takeaways.
• Turn data into actionable recommendations—not just reports.
• Work with the broader marketing team to identify opportunities to improve the customer journey from ad click through purchase.
• Help develop a deeper understanding of what drives customer acquisition and conversion.

You'd Be a Great Fit If...

Did it work?

Why did it work?

Who did it work for?

What should we test next?

How do we turn this into 10 more winning ads?

You're equally comfortable looking at a spreadsheet of performance data and brainstorming a killer hook for a new TikTok ad.

You don't wait for someone to tell you what to test. You're constantly looking for the next opportunity to improve performance.