Digital Media Buyer: Data-Driven Campaign Optimizer

Omnicom Media; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Omnicom Media Group in Manila is seeking a Digital Media Buyer to manage digital advertising campaigns, from setup to reporting. You will work with clients and internal teams to ensure campaigns achieve target KPIs across multiple platforms.

The role emphasizes data-driven optimization, QA, and staying current with industry trends. A bachelor's degree and 2+ years' experience in digital ad operations are preferred. This is a full-time on-site position in Metro Manila.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications.
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.

Responsibilities

• Campaign Setup and Trafficking across multiple platforms.
• Set up and manage campaigns on Meta, TikTok, Google Ad Manager, DV360, Teads, CM360, IAS, and DoubleVerify.
• Implement, test, and troubleshoot tracking pixels and tags.
• Monitor performance and optimize results in real time.
• Identify and troubleshoot delivery issues to minimize downtime.
• Ensure campaigns meet client goals and KPIs using data insights.
• Generate regular performance reports with actionable insights.
• Collaborate with client servicing teams and clients for updates.

Skills

Campaign management

Data analysis

Communication

Cross-functional collaboration

Digital advertising

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

Teads

CM360

IAS

DoubleVerify

Job description

Omnicom Media Group in Manila is seeking a Digital Media Buyer to manage digital advertising campaigns, from setup to reporting. You will work with clients and internal teams to ensure campaigns achieve target KPIs across multiple platforms.

The role emphasizes data-driven optimization, QA, and staying current with industry trends. A bachelor's degree and 2+ years' experience in digital ad operations are preferred. This is a full-time on-site position in Metro Manila.