Digital Marketing Systems & Lead Nurturing Expert

ZigZag Philippines; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

ZigZag Philippines is seeking a hands-on Digital Marketing Specialist who can bridge marketing activities with CRM processes. The role focuses on capturing, nurturing, tracking, and converting leads while improving processes through automation and data insights.

You will manage across channels, implement CRM workflows, and contribute to performance dashboards to support marketing and sales alignment in a fast-paced environment.

Qualifications

• 10 years of experience in digital marketing.
• Experience with SEO, SEM, paid advertising, and email marketing.
• Experience with CRM platforms and automated marketing workflows.
• Familiarity with lead generation, customer segmentation, and campaign tracking.
• Ability to analyze marketing reports, website analytics, and dashboards.

Responsibilities

• Coordinate digital marketing activities across search engines, social media, websites, and email channels.
• Configure and maintain CRM workflows, forms, and automated follow-up sequences.
• Manage email marketing campaigns, segmentation, and lead nurturing.
• Support SEO initiatives, website optimization, and Google Business Profile management.
• Track website traffic, conversions, and lead generation performance.
• Maintain marketing dashboards and prepare performance reports.
• Ensure accurate lead routing between marketing and sales teams.
• Identify opportunities to streamline marketing processes through automation and system integrations.

Skills

Digital marketing

Campaign coordination

Lead management

CRM workflows

Email marketing

SEO

SEM

Paid advertising

Analytics

Tools

CRM platforms

Automation tools

Job description

ZigZag Philippines is seeking a hands-on Digital Marketing Specialist who can bridge marketing activities with CRM processes. The role focuses on capturing, nurturing, tracking, and converting leads while improving processes through automation and data insights.

You will manage across channels, implement CRM workflows, and contribute to performance dashboards to support marketing and sales alignment in a fast-paced environment.