Digital Marketing Specialist

Digital Planners Corporation; Zambales; On-site; PHP 334,800 - 558,000; Full time

Job summary

A digital marketing firm is seeking a Marketing Officer to develop and execute marketing campaigns aimed at driving sales and enhancing brand visibility. The role requires expertise in digital marketing, content creation, and SEO. Candidates should possess a bachelor's degree in a related field and have 3-5 years of experience in digital marketing. This position is onsite in Zambales, offering a dynamic work shift.

Qualifications

• A bachelor’s degree in Marketing, Communications, Digital Media, or a related field is desired.
• At least 3-5 years of experience in digital marketing, campaign execution & website publishing.
• Proficient in SEO, SEM, and social media advertising.
• Strong writing, editing, and storytelling skills.

Responsibilities

• Develop and execute marketing campaigns to enhance brand visibility and drive sales.
• Analyze campaign performance using tools like Google Analytics.
• Implement SEO best practices to improve search rankings.
• Develop engaging content for websites and marketing materials.

Skills

Digital marketing

Email marketing

Content creation

SEO

Social media advertising

Project management

Writing skills

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

Tools

Google Ads

Meta Business Suite

Pipedrive

CMS systems

Video marketing platforms

Office 365

Graphic design tools

Job description

Work Setup: Onsite | Subic Bay Freeport Zone, Zambales or Legazpi City

Work Shift: 12:00 PM-10:00 PM/ 1:00 PM-11:00 PM

POSITION OVERVIEW

The Marketing Officer is responsible for developing and executing marketing campaigns to drive sales performance, enhance brand visibility, and drive engagement. This role involves digital marketing, email marketing, content creation, campaign optimization, website performance, and events that generate sales leads and expand the company\'s online presence.

KEY RESPONSIBILITIES

Digital Marketing & Campaign Management

• Design & optimize digital campaigns across social media, email, and paid ads to boost sales leads, conversions, and engagement.
• Analyze website traffic and campaign performance using tools like Google Marketing Platform, Pipedrive/CRM systems, Google Analytics, Microsoft Clarity, Power BI, or Dynamics 365 Marketing to improve campaign performance, reduce CPA, and boost lead volumes.
• Implement SEO best practices to improve search engine rankings.

Email Marketing & Lead Generation

• Develop and execute email & telecommunication marketing campaigns to nurture leads, engage customers, and boost value-added sales.
• Create targeted email content and automation workflows.
• Monitor email performance metrics and optimize campaigns and offerings accordingly.

Content & Campaign Production

• Develop engaging and high-quality content for websites, blogs, social media, and marketing materials.
• Create and manage marketing campaigns, ensuring compelling messaging and brand consistency.
• Collaborate with content creators, internal staff, designers, and videographers to produce multimedia content that boosts brand engagement externally and internally.

Market Research & Brand Growth

• Conduct research on industry trends, competitors, and customer behavior to refine marketing strategies.
• Develop strategies to enhance brand awareness and loyalty.
• Monitor campaign performance, prepare reports, and provide insights for continuous improvement.

Qualifications

• A bachelor’s degree in Marketing, Communications, Digital Media, or a related field is desired.
• Proven success in delivering B2B sales leads consistently and cost-effectively across multiple markets and with various product propositions.
• At least 3-5 years of experience in digital marketing, campaign execution & website publishing.
• Proven experience in multi-national website and product launch strategy.
• Strong experience in SEO, SEM, and social media advertising.
• Proficiency in marketing tools like Google Ads, Meta Business Suite, Pipedrive & CMS systems.
• Experience, ideally proficiency, in video marketing platforms – especially YouTube, TikTok & LinkedIn.
• Excellent writing, editing, and storytelling skills.
• Highly skilled in the Office 365 suite of productivity tools.
• Strong project management skills, with the ability to multitask and meet deadlines.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience with content creation tools (e.g., Gemini, CoPilot, OpenAI) is a plus.