Digital Marketing Specialist

Ilaw Learning And Workshop Inc.; Muntinlupa; On-site; PHP 240,000 - 420,000; Full time

Benefits offered by this job

Life Insurance

HMO Health Insurance

Job summary

Ilaw Learning And Workshop Inc. is seeking an on-site Marketing Assistant in Muntinlupa with 1-3 years of experience. This full-time role requires a Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

You will plan and execute digital campaigns, support paid ads (Meta, Google, LinkedIn), and create content. Collaborate with designers and teams for assets; manage social media and analytics, and help with events and promotions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Knowledge of digital marketing tools (Google Ads, Meta Ads, Google Analytics) is an advantage.
• Strong communication and writing skills.
• Familiarity with social media management and content creation.
• Basic knowledge of SEO, email marketing, and online advertising.
• Proficient in MS Office and Canva or similar design tools.
• Detail-oriented, creative, and able to manage multiple tasks in a fast-paced environment.

Responsibilities

• Plan, launch and manage digital marketing campaigns across social media, email and search.
• Support paid campaigns (Meta Ads, Google Ads, LinkedIn Ads) to boost reach and conversions.
• Maintain and update website and landing pages.
• Create marketing materials such as brochures and posts.
• Coordinate with designers and internal teams for creatives and campaign assets.
• Manage daily social posting and monitor engagement across platforms.
• Respond to inquiries and messages professionally.
• Track trends and suggest content improvements.
• Monitor campaigns with Google Analytics, Meta Business Suite, or LinkedIn Campaign Manager.
• Prepare weekly/monthly reports on traffic, leads, conversions, engagement.
• Analyze data to improve ROI and strategies.
• Support lead generation and maintain CRM databases.
• Coordinate with departments and partners for campaigns.
• Assist in organizing events, webinars, and promotions.

Skills

Digital marketing tools

Communication skills

Social media management

Content creation

SEO basics

Email marketing

MS Office

Canva

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Ads

Meta Ads

Google Analytics

Job description

On-site - Muntinlupa 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

Life Insurance, HMO

Duties and Responsibilities

Digital Campaign Execution

Assist in planning, launching, and managing digital marketing campaigns across social media, email, and search channels.

Support paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads) to improve reach and conversions.

Help maintain and update website and landing page content.

Content Creation & Management

Assist in developing marketing materials such as brochures, presentations, and promotional posts.

Coordinate with designers and internal teams for creatives and campaign assets.

Social Media & Community Management

Manage daily posting schedules and monitor engagement across social platforms.

Respond to inquiries, comments, and messages in a timely and professional manner.

Track social media trends and suggest content improvements.

Analytics & Reporting

Monitor campaign performance using tools like Google Analytics, Meta Business Suite, or LinkedIn Campaign Manager.

Prepare weekly or monthly performance reports (traffic, leads, conversions, engagement).

Assist in analyzing campaign data to improve ROI and marketing strategies.

Marketing Support & Coordination

Support lead generation activities and maintain CRM or contact databases.

Coordinate with internal departments and external partners for campaign execution.

Assist in organizing marketing events, webinars, and promotional activities.

Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Knowledge of digital marketing tools (Google Ads, Meta Ads, Google Analytics, etc.) is an advantage.
• Strong communication and writing skills.
• Familiarity with social media management and content creation.
• Basic knowledge of SEO, email marketing, and online advertising.
• Proficient in MS Office and Canva or similar design tools.
• Detail-oriented, creative, and able to manage multiple tasks in a fast-paced environment.

Branding Editing Publishing Social Media

Ilaw Learning and Workshop Inc.

Executive Assistant Ilaw Learning And Workshop Inc.

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