Sales and Marketing Officer

KJA Summit Food Corporation; Hinatuan; Sur place; PHP 360 000 - 600 000; Plein temps

Résumé du poste

KJA Summit Food Corporation in San Juan City is seeking a Marketing Specialist to develop and execute marketing and social media activities that strengthen brand awareness, promote products, engage customers, and support sales growth. You will manage social media accounts, create content, and run campaigns across online and offline channels.

The role requires hands-on experience with Facebook, Instagram, and TikTok, plus strong copywriting, design, and analytics skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication, Advertising, or a related field.
• At least two years of relevant experience in marketing, social media management, or digital marketing.
• Hands-on experience managing business accounts on Facebook, Instagram, and TikTok.
• Strong copywriting and content creation skills, including basic photography and video editing.
• Proficiency in Canva, CapCut, or similar graphic design and video editing tools.
• Working knowledge of Meta Business Suite, Ads Manager, and social media analytics.
• Proficiency in Microsoft Office or Google Workspace.
• Strong communication, coordination, and organizational skills.
• Creative, detail-oriented, and able to manage multiple projects within deadlines.
• Experience in consumer goods, food, retail, or distribution is an advantage.

Responsabilités

• Plan and execute marketing campaigns, product promotions, and brand initiatives across online and offline channels.
• Manage the company's social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.
• Develop and maintain a social media content calendar aligned with marketing campaigns, seasonal promotions, and product launches.
• Create engaging captions, graphics, photos, short videos, reels, and stories that follow the company's branding guidelines.
• Schedule and publish content consistently, ensuring accuracy and timely approval of materials.
• Monitor and respond to comments, messages, and customer inquiries, coordinating concerns with the appropriate departments.
• Set up, monitor, and optimize paid social media campaigns within approved budgets.
• Track social media trends, audience behavior, and competitor activities to identify opportunities for relevant content.
• Coordinate with influencers, content creators, agencies, and suppliers for promotional partnerships and content production.
• Work with Sales and E-commerce teams to align marketing activities with sales targets, product availability, and upcoming promotions.
• Conduct market research and competitor analysis to identify customer preferences and promotional opportunities.
• Support product launches, events, trade activities, and other marketing initiatives.
• Prepare reports on campaign results and social media performance, including reach, engagement, follower growth, inquiries, and conversions.
• Maintain an updated marketing calendar and organized records of campaign materials and expenses.

Description du poste

Position: Marketing Specialist

Department: Marketing

Reports to: Marketing Manager / Department Head

Location: Greenhills, San Juan City

Job Summary

The Marketing Specialist develops and implements marketing and social media activities that strengthen brand awareness, promote the company's products, engage customers, and support sales growth. The role handles social media management, content creation, digital advertising, promotional campaigns, and market research.

Key Responsibilities

• Plan and execute marketing campaigns, product promotions, and brand initiatives across online and offline channels.
• Manage the company's social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.
• Develop and maintain a social media content calendar aligned with marketing campaigns, seasonal promotions, and product launches.
• Create engaging captions, graphics, photos, short videos, reels, and stories that follow the company's branding guidelines.
• Schedule and publish content consistently, ensuring accuracy and timely approval of materials.
• Monitor and respond to comments, messages, and customer inquiries, coordinating concerns with the appropriate departments.
• Set up, monitor, and optimize paid social media campaigns within approved budgets.
• Track social media trends, audience behavior, and competitor activities to identify opportunities for relevant content.
• Coordinate with influencers, content creators, agencies, and suppliers for promotional partnerships and content production.
• Work with Sales and E-commerce teams to align marketing activities with sales targets, product availability, and upcoming promotions.
• Conduct market research and competitor analysis to identify customer preferences and promotional opportunities.
• Support product launches, events, trade activities, and other marketing initiatives.
• Prepare reports on campaign results and social media performance, including reach, engagement, follower growth, inquiries, and conversions.
• Maintain an updated marketing calendar and organized records of campaign materials and expenses.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication, Advertising, or a related field.
• At least two years of relevant experience in marketing, social media management, or digital marketing.
• Hands-on experience managing business accounts on Facebook, Instagram, and TikTok.
• Strong copywriting and content creation skills, including basic photography and video editing.
• Proficiency in Canva, CapCut, or similar graphic design and video editing tools.
• Working knowledge of Meta Business Suite, Ads Manager, and social media analytics.
• Proficiency in Microsoft Office or Google Workspace.
• Strong communication, coordination, and organizational skills.
• Creative, detail-oriented, and able to manage multiple projects within deadlines.
• Experience in consumer goods, food, retail, or distribution is an advantage.