Digital Marketing Specialist

Be Global E-commerce Corporation; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Be Global E-Commerce Corporation in Manila is seeking a Digital Marketing Specialist to oversee and optimize digital advertising campaigns across platforms. The role includes analyzing campaign data to extract insights and improve ROI.

You will plan, execute, and optimize ads on Facebook, Google, LinkedIn, Instagram, and other networks while monitoring budgets and creating performance dashboards for stakeholders.

Qualifications

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Solid knowledge of paid ads across platforms (Google, Facebook, LinkedIn, Instagram, TikTok).
• Familiarity with ad tracking and attribution models to measure ROI.
• Excellent communication and presentation skills to convey data insights.
• Ability to work collaboratively and manage multiple projects.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms.
• Conduct audience research and segmentation for precise targeting.
• Collaborate with creative and content teams to develop ad copies and visuals.
• Monitor budgets to achieve results within cost constraints.
• Use analytics tools to track CTR, CPC, CPA, ROAS, and conversions; generate reports.
• Implement conversion tracking to optimize for leads and sales.
• Monitor competitor strategies and industry trends for competitive advantage.
• Create reports and dashboards to communicate performance to stakeholders.

Skills

Paid ads management

Audience research

Data analytics

ROI optimization

Cross-platform advertising

Education

BS in Marketing or related field

Tools

Facebook Ads

Google Ads

LinkedIn Ads

Instagram/TikTok ads

Job description

As a Digital Marketing Specialist specializing in ads management and data analytics, your primary responsibility is to oversee and optimize digital advertising campaigns across various platforms. Additionally, you will be responsible for analyzing campaign performance data to extract actionable insights and improve ROI.

Duties and Responsibilities:

• Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook Ads, CPAS, LinkedIn Ads, and other relevant ad networks.
• Conduct audience research and segmentation to identify target audiences for each advertising campaign, ensuring precise targeting for maximum impact.
• Collaborate with the creative team and content management team to develop compelling ad copies, visuals, and multimedia content that resonate with the target audience and drive engagement.
• Monitor and manage advertising budgets effectively, ensuring optimal allocation of funds across campaigns to achieve desired results within cost constraints.
• Utilize analytics tools (e,g., Facebook Analytics) to track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates. Generate regular reports and insights to evaluate campaign performance and identify areas for improvement.
• Implement conversion tracking mechanisms and strategies to optimize campaigns for lead generation, sales, or other desired outcomes.
• Monitor competitor ad strategies, industry trends, and best practices to stay informed and identify opportunities for competitive advantage.
• Create comprehensive reports and dashboards to communicate campaign performance and insights effectively to stakeholders and decision-makers.

Qualifications:

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager
• Solid knowledge of paid ads (ex. Google, Viber, FB, LinkedIn, Instagram, TikTok, and the likes)
• Familiarity with ad tracking and attribution models to measure campaign effectiveness and ROI.
• Excellent communication and presentation skills to convey complex data insights in a clear and actionable manner.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BS degree in Marketing, Advertising, Digital media or relevant field
• At least 1-2 years relevant experience

About Be Global E-Commerce Corporation

Founded in 2011, Blue Green Enterprise, is one of the pioneer companies in the E-Commerce industry in the Philippines offering in-house and acquired brands across all digital platforms.

Seven years later, to meet the pressing need for an efficient digital commerce enabler, Be Global E-Commerce Corporation came into being. BGE Corp. now provides e-commerce end to end solutions – Account Management, Digital Marketing, Warehouse and Fulfillment to After Sales Support. With our rich experience in e-commerce and our resilient and efficient culture we are able to help and empower brands to reach their maximum potential in the e-commerce industry.

Core Values: FIRE and ICE

Our values serve as a compass for our actions and describe how we behave in the world.

• F aith. Embracing unwavering Faith: in God, in our team, and in the strength of our partnerships.
• I ntegrity. Steadfast commitment to honest and moral principles even in the face of challenges.
• R elationship. Nurturing relationships as the cornerstone of thriving and enduring partnership.
• E xcellence. Pursuing greatness. Setting a standard of remarkable quality and achievement.
• I mpact. Driving meaningful change with purposeful action.
• C ollaborative. Powering through united efforts. Possibilities.
• E fficiency. Optimizing actions for maximum impact.

Vision and Mission

Fostering Business Growth for our partners through E-commerce.

By 2025, Be Global E-commerce Corporation is a reliable and sustainable e-commerce ecosystem that helps 100 brands reach Filipinos through e-marketplace & website management and full digital marketing services.

By 2030, Be Global E-commerce Corporation will help these brands attain local and global success through E-commerce.