Performance Marketing Specialist — Ads & Analytics

Be Global E-commerce Corporation; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Be Global E-Commerce Corporation in Manila is seeking a Digital Marketing Specialist to oversee and optimize digital advertising campaigns across platforms. The role includes analyzing campaign data to extract insights and improve ROI.

You will plan, execute, and optimize ads on Facebook, Google, LinkedIn, Instagram, and other networks while monitoring budgets and creating performance dashboards for stakeholders.

Qualifications

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Solid knowledge of paid ads across platforms (Google, Facebook, LinkedIn, Instagram, TikTok).
• Familiarity with ad tracking and attribution models to measure ROI.
• Excellent communication and presentation skills to convey data insights.
• Ability to work collaboratively and manage multiple projects.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms.
• Conduct audience research and segmentation for precise targeting.
• Collaborate with creative and content teams to develop ad copies and visuals.
• Monitor budgets to achieve results within cost constraints.
• Use analytics tools to track CTR, CPC, CPA, ROAS, and conversions; generate reports.
• Implement conversion tracking to optimize for leads and sales.
• Monitor competitor strategies and industry trends for competitive advantage.
• Create reports and dashboards to communicate performance to stakeholders.

Skills

Paid ads management

Audience research

Data analytics

ROI optimization

Cross-platform advertising

Education

BS in Marketing or related field

Tools

Facebook Ads

Google Ads

LinkedIn Ads

Instagram/TikTok ads

Job description

Be Global E-Commerce Corporation in Manila is seeking a Digital Marketing Specialist to oversee and optimize digital advertising campaigns across platforms. The role includes analyzing campaign data to extract insights and improve ROI.

You will plan, execute, and optimize ads on Facebook, Google, LinkedIn, Instagram, and other networks while monitoring budgets and creating performance dashboards for stakeholders.