Digital Marketing & SEO Services Lead

HSBC Holdings plc; Quezon City; Hybrid; PHP 1,200,000 - 1,600,000; Full time

Job summary

HSBC is seeking an experienced Digital Marketing Services Manager to lead SEO and performance marketing initiatives across our digital channels. The role focuses on optimizing search visibility, landing pages, and conversion tracking to drive quality leads and growth.

The ideal candidate will analyze web data, manage testing programs (A/B and multivariate), and collaborate with product, content, and analytics teams to deliver measurable improvements while aligning with HSBC's strategic goals.

Qualifications

• Strong SEO expertise across technical, on-page and off-page.
• Proven ability to generate insights from search and web performance data into prioritized recommendations.
• Hands-on experience with web analytics and SEO platforms (Heap, Looker, Search Console, Semrush) and funnel tracking concepts.

Responsibilities

• Develops and leads implementation of marketing efforts through SEO, landing page optimization and leads tracking.
• Perform data analysis on website performance, user behavior, acquisition funnels, marketing channels, to generate actionable insights and recommendations.
• Manage website optimization through A/B testing, multivariate testing, persona management and provide analysis based on results to drive traffic and conversions.
• Act as SME on SEO, tag management and web analytics solutions (Tealium, Looker, SiteImprove, Search Console, ScreamingFrog, ObservePoint).
• Support end-to-end marketing across SEO, SEM and email to improve user experience.
• Motivates staff by ensuring participation in engagement opportunities.
• Reassess operational risks considering changing conditions, regulatory requirements and new tech.

Skills

SEO strategy

Web analytics

A/B testing

Data-driven insights

Team leadership

Cross-functional collaboration

Tools

Heap

Google Looker

SiteImprove

Google Search Console

ScreamingFrog

ObservePoint

Tealium

Semrush

Job description

HSBC is seeking an experienced Digital Marketing Services Manager to lead SEO and performance marketing initiatives across our digital channels. The role focuses on optimizing search visibility, landing pages, and conversion tracking to drive quality leads and growth.

The ideal candidate will analyze web data, manage testing programs (A/B and multivariate), and collaborate with product, content, and analytics teams to deliver measurable improvements while aligning with HSBC's strategic goals.