Digital Marketing Services Manager

HSBC; Quezon City; Hybrid; PHP 1,200,000 - 1,600,000; Full time

Job summary

HSBC is seeking an experienced Digital Marketing Services Manager to lead SEO and performance marketing initiatives across our digital channels. The role focuses on optimizing search visibility, landing pages, and conversion tracking to drive quality leads and growth.

The ideal candidate will analyze web data, manage testing programs (A/B and multivariate), and collaborate with product, content, and analytics teams to deliver measurable improvements while aligning with HSBC's strategic goals.

Qualifications

• Strong SEO expertise across technical, on-page and off-page.
• Proven ability to generate insights from search and web performance data into prioritized recommendations.
• Hands-on experience with web analytics and SEO platforms (Heap, Looker, Search Console, Semrush) and funnel tracking concepts.

Responsibilities

• Develops and leads implementation of marketing efforts through SEO, landing page optimization and leads tracking.
• Perform data analysis on website performance, user behavior, acquisition funnels, marketing channels, to generate actionable insights and recommendations.
• Manage website optimization through A/B testing, multivariate testing, persona management and provide analysis based on results to drive traffic and conversions.
• Act as SME on SEO, tag management and web analytics solutions (Tealium, Looker, SiteImprove, Search Console, ScreamingFrog, ObservePoint).
• Support end-to-end marketing across SEO, SEM and email to improve user experience.
• Motivates staff by ensuring participation in engagement opportunities.
• Reassess operational risks considering changing conditions, regulatory requirements and new tech.

Skills

SEO strategy

Web analytics

A/B testing

Data-driven insights

Team leadership

Cross-functional collaboration

Tools

Heap

Google Looker

SiteImprove

Google Search Console

ScreamingFrog

ObservePoint

Tealium

Semrush

Job description

Quezon, National Capital Region (NCR), PH, 1101

Brand: HSBC

Area of Interest: Digital

Role Workstyle: Hybrid Worker

Somecareersshinebrighterthanothers.

Ifyou’relookingforacareerwhereyoucanmakearealimpression,joinHSBCanddiscoverhowvaluedyou’llbe.HSBCisoneofthelargestbankingandfinancialservicesorganizationsintheworld,withoperationsin62countriesandterritories.Weaimtobewherethegrowthis,enablingbusinessestothriveandeconomiestoprosper,and,ultimately,helpingpeopletofulfiltheirhopesandrealizetheirambitions.Wearecurrentlyseekinganexperiencedprofessionaltojoinourteamintheroleof Digital Marketing Services Manager

JobResponsibilities:

• Develops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization and leads tracking
• Perform data analysis on website performance, user behavior, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations
• Manage website optimization efforts through A/B testing, multivariate testing, persona management and provide analysis and recommendation based on experiment results to drive traffic and increase conversion
• Act as a subject matter expert on different SEO, tag management and web analytics solution such as but not limited to Tealium, Google Looker, SiteImprove, Google Search Console, ScreamingFrog, Observepoint, etc.
• Support business requirements on end-to-end marketing through different touchpoints like SEO, SEM, email marketing, etc. to improve user experience.
• Motivates staff by ensuring participation in various engagement opportunities.
• To continually reassess the operational risks inherent in the business taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of recent technology.

JobRequirements:

• Strong SEO expertise across technical, on-page/off-page SEO
• Knowledgeable in AEO/GEO best practices
• Proven ability to generate insights from search and web performance data and turn them into prioritized, measurable recommendations
• Hands-on experience with web analytics and SEO platforms (e.g., Heap, Google Looker, Google Search Console, Semrush), including event/conversion tracking concepts and funnel analysis
• Solid understanding of digital measurement and KPI frameworks, including defining success metrics for journeys, landing pages and content
• Strong data visualisation and reporting skills with clear storytelling and stakeholder-ready outputs
• Able to work as part of a team or as an individual or lead and manage a team
• Flexibility in working different shifts when required or work overtime on weeknights and weekends if necessary

CandidatewithlessrelevantexperienceorskillsmaybeofferedalowerGlobalCareerBandthanstatedabove.

Duetotheurgenthiringneed,candidateswithimmediaterighttoworklocallyandnorelocationneedwillbeprioritized.

You’llachievemorewhenyoujoinHSBC.

HSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinaninclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.