Digital Marketing Officer

Robinsons Appliances Corp.; Quezon City; On-site; PHP 350,000 - 700,000; Full time

Job summary

Robinsons Appliances Corp. is seeking a proactive Marketing Officer to lead digital initiatives, strengthen brand presence, and drive customer engagement across multiple platforms.

The role encompasses planning, executing, and optimizing campaigns, coordinating ad placements, and elevating overall digital performance. The ideal candidate has a degree in Marketing or related field, hands-on experience in digital marketing and media buying, and a strong understanding of analytics, paid ads, and

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in digital marketing, media buying, or e-commerce marketing
• Strong understanding of paid ads, analytics, and campaign optimization
• Experience in community management and CRM tools is an advantage
• Creative mindset with strong analytical skills
• Excellent communication and project coordination skills

Responsibilities

• Plan, execute, and optimize digital campaigns focused on conversion, ROI, and customer acquisition.
• Coordinate ad placements across platforms (e.g., Meta, Google, e-commerce sites), ensuring maximum reach and cost efficiency.
• Develop strategies to increase traffic, engagement, and overall digital performance across channels.
• Oversee brand communities across social platforms, ensuring consistent engagement and meaningful interactions.
• Conceptualize and execute campaigns that boost brand awareness, customer interaction, and loyalty.
• Support CRM programs that drive retention, repeat purchases, and long-term customer relationships.
• Monitor campaign results, analyze data, and recommend actionable improvements to enhance effectiveness.

Skills

Digital marketing

Media buying

E-commerce marketing

Paid ads

Analytics

CRM tools

Communication

Project coordination

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

We are looking for a proactive and results-driven Marketing Officer who will lead digital initiatives, strengthen brand presence, and drive customer engagement across multiple platforms.

RESPONSIBILITIES

• Plan, execute, and optimize digital campaigns focused on conversion, ROI, and customer acquisition.
• Coordinate ad placements across platforms (e.g., Meta, Google, e-commerce sites), ensuring maximum reach and cost efficiency.
• Develop strategies to increase traffic, engagement, and overall digital performance across channels.
• Oversee brand communities across social platforms, ensuring consistent engagement and meaningful interactions.
• Conceptualize and execute campaigns that boost brand awareness, customer interaction, and loyalty.
• Support CRM programs that drive retention, repeat purchases, and long-term customer relationships.
• Monitor campaign results, analyze data, and recommend actionable improvements to enhance effectiveness.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in digital marketing, media buying, or e-commerce marketing
• Strong understanding of paid ads, analytics, and campaign optimization
• Experience in community management and CRM tools is an advantage
• Creative mindset with strong analytical skills
• Excellent communication and project coordination skills