Digital Marketing Lead

Lifesports Inc.

Pasay

On-site

PHP 900,000 - 1,400,000

Full time

3 days ago

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Benefits offered by this job

SSS, PhilHealth, Pag-IBIG

13th Month Pay

Paid Leave Credits

Perfect Attendance Incentive

Free Parking

Employee Discounts

HMO after 1 year

Accident Insurance

Job summary

Lifesports Inc. in Pasay City is hiring a Digital Marketing Lead to head our integrated online marketing efforts across Shopee, Lazada, TikTok Shop, Shopify, and more.

You will drive brand awareness, engagement, and online revenue through paid ads, email campaigns, and content strategy while leading a growing Marketing team. The role requires 5+ years in digital marketing with hands-on experience in e-commerce platforms, influencer partnerships, and data-driven optimization.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, IT or related field.
5+ years of digital marketing, paid advertising, e-commerce leadership experience.
Leadership or supervisory experience with designers is preferred.
Experience with Shopee, Lazada, TikTok Shop, Shopify and marketplace tools.
Experience running ads on Shopee, Lazada, TikTok, Meta, Google Ads.
Strong social media, content creation, and ad creative strategy skills.
Experience with influencer marketing and KOL partnerships.
Retail/wholesale e-commerce background is a plus.
Knowledge of AI tools to improve productivity and campaign performance.

Responsibilities

Develops and executes the company's digital marketing strategy across social media, e-commerce marketplaces, paid advertising, email marketing, and other channels.
Plans and manages social media and calendar, product launches, campaigns, and marketplace promotions.
Monitors performance, trends, and competitor activity; recommends engagement strategies.
Leads creative direction with the Design Team and ensures brand consistency.
Manages influencer, affiliate, and KOL partnerships; coordinates with agencies.
Tracks KPIs (GMV, ROAS, ROI, CAC) and prepares performance reports.

Skills

Digital marketing strategy

Paid advertising

E-commerce marketing

Social media marketing

Content creation

Influencer marketing

Affiliate marketing

KOL partnerships

Team leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

Shopee

Lazada

TikTok Shop

Shopify

Meta Ads

Job description

Lifesports Inc. was established with a clear purpose: to promote sports, wellness, and a healthy lifestyle. We aim to elevate the standard of sporting goods products in the industry while delivering world-class customer service.

With over 70 years of experience, Lifesports Inc. has emerged as one of the big names in bringing in sporting goods brands in the country. We're constantly adapting to the market by leveraging new technologies for our products and finding ways to reach more people across geographies.

Working with Lifesports Inc. means getting to know the company's number one driving force: our people. We love to unlock our employees' potential, never settling for what you already know. If you're someone who shares the same "can-do" attitude, respect for others, dedication, and passion for excellence, this opportunity could be a great fit for you!

JOB SUMMARY:

The Digital Marketing Lead is responsible for leading Lifesports Inc.'s digital marketing strategy across social media, e-commerce marketplaces, paid advertising, influencer marketing, affiliate marketing, email marketing, and digital content to drive brand awareness, customer engagement, and online revenue. This role oversees the day-to-day operations of the Marketing team to develop integrated marketing initiatives that maximize growth across Shopee, Lazada, TikTok Shop, Shopify, and other online sales channels. The Lead is responsible for building and growing online communities, executing high-performing digital campaigns, overseeing creative execution, and continuously optimizing marketing performance through data-driven decision-making.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or any related field

At least 5 years of experience in digital marketing, paid advertising, e-commerce, and leading digital marketing initiatives

Leadership or supervisory experience, particularly in managing and working with designers, is strongly preferred

Extensive hands-on experience with Shopee, Lazada, TikTok Shop, Shopify, and other e-commerce platforms, with a strong understanding of marketplace algorithms, merchandising, promotional tools, platform campaigns, and growth strategies

Experience running paid advertising campaigns (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads, Meta Ads, Google Ads)

Strong background and proven expertise in social media marketing, content creation, community building, and developing high-performing ad creative strategies

Experience with influencer marketing, affiliate marketing, and KOL partnerships

Background in e-commerce for retail and/or wholesale is preferred

Experience in the consumer goods, sporting goods, or lifestyle/apparel industry is a plus

Knowledgeable in digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, and marketplace-native advertising tools

Experience in creating and executing integrated digital marketing strategies across social media, e-commerce platforms, and paid advertising

Knowledgeable in SEO best practices for product listings and website content

Demonstrated proficiency in leveraging AI tools (e.g., ChatGPT, Claude, Gemini, Midjourney, Canva AI, and similar platforms) to improve productivity, accelerate content creation, analyze data, automate workflows, and optimize campaign performance

DUTIES AND RESPONSIBILITIES:

Develops and executes the company's digital marketing strategy across social media, e-commerce marketplaces, paid advertising, email marketing, and other digital channels.

Develops and executes social media strategies to grow brand awareness, engagement, online communities, and customer loyalty.

Plans and manages the company's digital marketing calendar, including product launches, seasonal campaigns, marketplace promotions, and other marketing initiatives.

Monitors social media performance, audience engagement, industry trends, and competitor activities, and recommends strategies to improve brand visibility and customer engagement.

E-COMMERCE MARKETING

Plans and executes marketing campaigns across Shopee, Lazada, TikTok Shop, Shopify, and other online platforms to increase traffic, conversion, and online sales.

Optimizes product merchandising, storefront presentation, promotional campaigns, vouchers, bundles, and marketplace events.

Works closely with the E-commerce Operations team to ensure marketing initiatives are accurately implemented across all online platforms.

Monitors marketplace analytics and recommends strategies to improve visibility, click-through rates, conversion, and overall marketplace performance.

PAID ADVERTISING

Monitors social media performance, audience engagement, industry trends, and competitor activities, and recommends strategies to improve brand visibility and customer engagement.

Sets up, manages, and optimizes paid advertising campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok Ads, Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms.

Monitors advertising budgets, ROAS, ROI, CTR, CPC, conversion rates, and other key performance indicators.

Conducts A/B testing and continuously optimizes audience targeting, creative assets, and campaign performance.

CREATIVE & CONTENT MANAGEMENT

Oversees and provides direction to the Design Team to ensure all marketing creatives, product visuals, videos, advertisements, and promotional materials meet the company's branding standards and marketing objectives.

Ensures all digital content maintains consistent brand messaging across every platform.

PARTNERSHIPS & BRAND GROWTH

Manages influencer, affiliate, and Key Opinion Leader (KOL) partnerships to increase brand awareness, engagement, and sales.

Plans and manages PR box campaigns and other brand collaboration initiatives.

Coordinates with external agencies, content creators, platform representatives, and other marketing partners.

PERFORMANCE MONITORING & REPORTING

Tracks and analyzes key digital marketing and e-commerce KPIs including GMV, ROAS, ROI, traffic, conversion rate, customer acquisition cost (CAC), and engagement metrics.

Prepares regular performance reports and presents findings, insights, and recommendations to the Vice President.

Identifies opportunities to improve digital marketing performance and recommends data-driven strategies for continuous growth.

CROSS-FUNCTIONAL COORDINATION

Works closely with the Sales, Purchasing, Warehouse, Product, and E-commerce Operations teams to ensure marketing initiatives align with inventory availability, promotions, product launches, and business objectives.

Supports both retail and wholesale digital growth initiatives, ensuring marketing strategies are tailored appropriately for each customer segment.

Benefits and Perks:

Government-Mandated Benefits: SSS, PhilHealth, and Pag-IBIG

13th Month Pay

Paid Leave Credits: 5 Sick Leave and 5 Vacation Leave per year

Perfect Attendance Incentive: Up to ₱5,000

Regularization Bonus

Free Parking

Employee Discounts: Up to 30% off

HMO Coverage: Available after 1 year of service

Accident Insurance: Subject to approval

Competitive Salary Package