Marketing Officer

Business Process Outsourcing International, Inc.; Philippines; On-site; PHP 300,000 - 540,000; Full time

Job summary

Business Process Outsourcing International, Inc. is seeking a Marketing Officer to support and execute marketing initiatives across digital platforms.

The ideal candidate has a Marketing degree and at least 3 years in content writing, digital marketing, social media management, SEO, and Canva-based pubmat development. The role covers content creation, SEO optimization, social media management, and paid advertising support, with duties spanning from writing to campaign analysis.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 3 years of relevant experience in marketing, digital marketing, content creation, or a related role.
• Strong content writing and copywriting skills.
• Knowledge of SEO, keyword research, and content optimization.
• Proficient in Canva for pubmat creation.

Responsibilities

• Create engaging, informative, and persuasive content for websites, social media, blogs, email campaigns, job postings, and other marketing channels.
• Write compelling captions, articles, promotional materials, marketing copy, and digital advertisements.
• Develop content ideas and maintain a content calendar for consistent posting.
• Research topics, industry trends, competitors, and target audiences for fresh content.
• Proofread and edit content for grammar, clarity, accuracy, and consistency.
• Adapt content and messaging for different audiences and platforms.
• Develop creative content to support brand awareness, engagement, and lead generation.

Skills

Content writing

Digital marketing

Social media management

SEO

Canva

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Job description

Job Summary

We are looking for a creative, proactive, and results-driven Marketing Officer to support and execute the company's marketing initiatives across digital and online platforms. The ideal candidate is a Marketing graduate with at least 3 years of relevant experience in content writing, digital marketing, social media management, SEO, and creative content development.

The candidate should be a strong content writer, creative thinker, and digital marketer with hands-on experience in creating engaging marketing materials, developing pubmats using Canva, managing social media platforms, optimizing content for SEO, and supporting paid advertising and online promotional campaigns.

Key Responsibilities

Content Writing & Development

• Create engaging, informative, and persuasive content for websites, social media, blogs, email campaigns, job postings, and other marketing channels.

• Write compelling captions, articles, promotional materials, marketing copy, and digital advertisements.

• Develop content ideas and maintain a content calendar to ensure consistent and timely posting.

• Research relevant topics, industry trends, competitors, and target audiences to develop fresh and engaging content.

• Proofread and edit content to ensure proper grammar, clarity, accuracy, and consistency.

• Adapt content and messaging based on the target audience and digital platform.

• Develop creative content that supports brand awareness, engagement, lead generation, and business objectives.

SEO & Content Optimization

• Create SEO-friendly content for websites, blogs, landing pages, and other digital platforms.

• Conduct basic keyword research and incorporate relevant keywords into marketing content.

• Optimize titles, headings, descriptions, and website content for search visibility.

• Monitor SEO performance and identify opportunities to improve organic reach and website traffic.

• Stay updated on SEO trends, content marketing strategies, and search engine best practices.

Creative Design & Pubmat Development

• Create visually appealing pubmats, social media graphics, promotional banners, posters, and other marketing materials using Canva.

• Develop creative concepts that effectively communicate marketing messages.

• Ensure marketing materials are aligned with the company's branding and visual identity.

• Create graphics and promotional materials for campaigns, events, announcements, product promotions, and recruitment initiatives.

• Coordinate with internal teams to gather information and develop appropriate marketing materials.

Social Media Management

• Manage and maintain the company's social media accounts, including Facebook, LinkedIn, Instagram, and other relevant platforms.

• Create and schedule regular social media content based on the approved content calendar.

• Monitor social media trends, audience engagement, comments, and messages.

• Develop campaigns and creative posts to increase brand awareness and audience engagement.

• Track social media performance and recommend improvements based on engagement data and trends.

Digital Marketing & Online Promotions

• Assist in planning and executing digital marketing campaigns across social media and other online platforms.

• Support paid advertising campaigns and monitor their performance.

• Develop promotional campaigns to increase brand awareness, engagement, leads, and conversions.

• Research and recommend appropriate online platforms and promotional channels.

• Monitor competitors and industry trends to identify new marketing opportunities.

• Assist in optimizing campaigns based on performance results.

Job Board & Recruitment Marketing

• Create and optimize job advertisements for LinkedIn, JobStreet, Indeed, Facebook Groups, and other job platforms.

• Write compelling job descriptions and recruitment content designed to attract qualified candidates.

• Create recruitment pubmats and social media content for hiring campaigns.

• Promote job vacancies through appropriate digital channels.

• Monitor job posting performance, engagement, and applicant response.

• Coordinate with the Recruitment and HR teams to support hiring campaigns and employer branding initiatives.

Marketing Analytics & Reporting

• Monitor marketing performance across social media, websites, job boards, and digital campaigns.

• Track metrics such as reach, engagement, website traffic, leads, applications, and conversions.

• Prepare regular marketing reports and performance summaries.

• Analyze campaign results and recommend strategies to improve marketing performance.

• Maintain organized records of marketing activities, campaigns, and results.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.

• At least 3 years of relevant experience in marketing, digital marketing, content creation, or a related role.

• Strong content writing and copywriting skills.

• Knowledge of SEO, keyword research, and content optimization.

• Proficient in Canva and capable of creating professional and creative pubmats.

• Experience in social media management and digital marketing.

• Experience in paid advertising and online promotional campaigns is preferred.

• Experience in creating and promoting job postings through LinkedIn, JobStreet, Indeed, and social media platforms is an advantage.

• Strong written and verbal communication skills.

• Creative thinker with strong attention to detail.

• Able to manage multiple projects and meet deadlines.

• Proactive, organized, resourceful, and willing to learn new marketing tools and strategies.