Digital Marketing Manager

One Visaya Gaming Corporation; Philippines; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading gaming company is seeking a Digital Marketing Manager to ensure effective marketing campaign execution and content strategy across social platforms. The ideal candidate will have a degree in Marketing and at least 2 years of relevant experience, strong communication skills, and familiarity with social media tools. This position focuses on coordinating projects, developing content strategies, and monitoring advertising performance.

Qualifications

• At least 2 years of experience in digital marketing execution or social media/content operations.
• Strong familiarity with Facebook, Instagram, TikTok, YouTube, and platform-specific content strategies.
• Hands-on experience with at least one content scheduling or community management tool.

Responsibilities

• Support marketing director in preparing project briefs and leading coordination.
• Develop multi-platform content strategies and monthly content calendars.
• Coordinate with paid media team for ad creatives and monitoring performance.

Skills

Digital marketing execution

Social media operations

Content strategy

Project management

Communication skills

Education

Associate or Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Google Ads

Trello

GA4

Job description

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Marketing Campaign Execution & Coordination

• Support the marketing director in breaking down monthly/quarterly marketing plans into actionable execution calendars and workflows.
• Prepare project briefs and lead kick-off coordination between internal teams (design, content, media, development).
• Track project milestones to ensure timely delivery of creative assets, social posts, landing pages, and media placements.
• Perform quality checks across deliverables, ensuring brand alignment and technical accuracy upon launch.

Social Media & Content Operations

• Support the development of multi-platform content strategies and monthly content calendars.
• Work closely with writers and designers to review copy, visuals, and short-form video scripts.
• Schedule posts across platforms using tools such as Meta Business Suite, Later, or Hootsuite.
• Organize community engagement activations (e.g., giveaways, comment campaigns, live stream support).
• Monitor post feedback and elevate relevant user concerns to internal teams.

Ad Management Support & Performance Monitoring

• Coordinate with the paid media team to ensure timely preparation of ad creatives and landing pages.
• Understand the structure and basic operations of ad platforms such as Facebook Ads, TikTok Ads, and Google Ads.
• Assist with audience setup, A/B testing frameworks, and campaign monitoring.
• Compile weekly performance snapshots and suggest creative/media optimizations based on KPIs.

Analytics & Campaign Reporting

• Utilize tools such as GA4, Meta Insights, TikTok Analytics to track user behavior and content performance.
• Compile performance dashboards including reach, engagement, CTR, conversions, and retention.
• Assist in producing post-campaign reports and proposing data-driven improvement suggestions.

Requirements

• Associate or Bachelor's degree in Marketing, Advertising, Digital Media, or a related field.
• At least 2 years of experience in digital marketing execution or social media/content operations.
• Strong familiarity with Facebook, Instagram, TikTok, YouTube, and platform-specific content strategies.
• Hands-on experience with at least one content scheduling or community management tool (e.g., Meta Suite, Later, Hootsuite).
• Working knowledge of paid advertising tools (Meta Ads Manager, Google Ads) is a plus.
• Proficient in project management tools (Notion, Trello, or Google Sheets).
• Ability to read and interpret campaign data with structured thinking and problem-solving mindset.
• Strong communication skills, excellent task management, and ability to meet deadlines in a multi-tasking environment.